Choosing between designer rug brands is easier when you compare actual designs. A graphic flower, a detailed botanical and a soft abstract can lead a room in very different directions, even when the rugs share the same fibre and construction.
This guide compares eight brands in the ICONIC RUGS range, with specific examples to help you narrow your shortlist. Start with the full designer rugs collection to browse across brands, then use the comparisons below to decide which patterns, materials and dimensions suit your room.
Where to start your shortlist
- Graphic flowers: compare Orla Kiely's geometric floral repeats with Marimekko's large Unikko poppies.
- Traditional pattern: explore Morris & Co, Sanderson and Laura Ashley, comparing the detail, colours and space between motifs.
- Abstract shapes and strong colour: look at Harlequin, including the Sophie Robinson x Harlequin collaboration.
- Playful character: consider Scion's Mr Fox designs.
- A different fibre mix: compare a Ted Baker wool-and-viscose design with the pure-wool examples below.
Compare eight designer rug brands
Orla Kiely for graphic floral repeats
The Orla Kiely Geo Flower Graphite Pure Wool Designer Rug combines geometric flowers with a high-contrast graphite palette. Consider it when you want a floral design with a clear, repeated structure. Plain upholstery gives that repeat room to stand out; a small patterned cushion can pick up one of its colours.
Geo Flower Graphite is hand-tufted in 100% pure new wool with a 12 mm pile. Listed sizes include 180 × 120 cm and 230 × 160 cm, making it worth comparing with brands whose examples start at 200 × 140 cm. Browse the Orla Kiely collection for other patterns and colourways.
Morris & Co for a vintage-inspired scheme
If you prefer traditional pattern, explore Morris & Co rugs. The Morris & Co Wilhelmina Linen Pure Wool Designer Rug pairs a vintage-inspired design with softer hues. It is a useful starting point beside timber furniture or a plain sofa when you want pattern without relying on a sharply contrasting palette.
Wilhelmina Linen is hand-tufted in 100% pure new wool with a 12 mm pile. Its listed sizes are 200 × 140, 240 × 170, 280 × 200 and 350 × 250 cm. Compare its palette with Sanderson's Stapleton Park before choosing your botanical direction.
Sanderson for foliage-led pattern
The Sanderson Stapleton Park Pure Wool Designer Rug makes foliage the focus. Shortlist it if you enjoy botanical detail and want the rug to supply a room's main decorative pattern. Try repeating a colour from the design in a plain cushion or curtain, rather than introducing another equally detailed print.
Stapleton Park is hand-tufted in 100% pure new wool with a 12 mm pile, with listed sizes from 200 × 140 cm to 350 × 250 cm. Explore Sanderson designer rugs and compare individual patterns rather than treating the whole collection as one look.
Marimekko for large floral shapes
For a broader floral motif, consider the Marimekko Unikko Light Beige Designer Rug. Its poppies use beige and ivory tones with sculpted detailing. Compared with Geo Flower Graphite, it offers a softer colour contrast while retaining a clearly recognisable flower shape.
This Unikko design is hand-tufted in 100% wool with a 17 mm pile. Its listed sizes include 200 × 140, 240 × 170, 300 × 200 and 350 × 250 cm. Note the 300 cm length when measuring your layout. Browse Marimekko rugs if you like large-scale pattern.
Laura Ashley for floral and bird motifs
The Laura Ashley Summer Palace Truffle - Seaspray Designer Rug brings together parrot tulips, foliage and a perched bird in truffle and seaspray hues. Compare it with Stapleton Park if you want a botanical rug: the bird motif gives Summer Palace a different decorative focus.
It is hand-tufted in 94% pure new wool and 6% viscose, with a 15 mm pile and listed sizes from 200 × 140 cm to 350 × 250 cm. Check the care requirements for that blend. Explore the Laura Ashley collection for related designs.
Harlequin for abstract shapes and colour combinations
The overlapping ovals of the Harlequin Elliptic Emerald Pure Wool Designer Rug offer an abstract alternative to flowers and foliage. It is hand-tufted in pure new wool with a 12 mm pile, with listed sizes from 200 × 140 cm to 350 × 250 cm.
For a more regular pattern, compare it with the Sophie Robinson x Harlequin Basket Weave Emerald/Aquamarine Designer Rug. This collaboration design is hand-tufted in 100% pure new wool with a 17 mm pile. Browse both Harlequin rugs and the Sophie Robinson x Harlequin collection.
Scion for playful character and smaller layouts
The Scion Mr Fox Rug Aqua Pure Wool Designer Rug is a character-led option for a bedroom, reading corner or informal living area. Its fox motif offers a different starting point from a floral or abstract design.
It is hand-tufted in pure new wool with a 12 mm pile. Listed sizes are 150 × 90, 180 × 120 and 200 × 140 cm, so check that the footprint works with your furniture. Explore Scion designer rugs for other motifs.
Ted Baker for comparing wool blends
The Ted Baker Kinmo Pink Wool & Viscose Designer Rug gives your shortlist a different material composition: 60% wool and 40% viscose. It is hand-tufted with a 12 mm pile, in listed sizes from 200 × 140 cm to 350 × 250 cm.
If pink is part of your room scheme, compare Kinmo's full-room and detail photographs with your furnishings. Read its care guidance before choosing it for the space. The Ted Baker collection includes other designs to compare individually.
Check the fit before ordering
Mark out the exact rug dimensions on your floor and check furniture placement, door clearance and how much pattern will remain visible. Specifications above describe the named examples, not every rug from each brand. Check the selected size's availability and current product details before ordering.
Free shipping applies to eligible postcodes. Check the shipping policy for postcode exclusions and no-service areas.
For a change-of-mind return, request authorisation within 14 days of delivery. The rug must be unused and unwashed, with original tags, labels and packaging intact; proof of purchase is required. Eligible returns incur a 20% restocking fee and courier charges, normally A$50 per item. Exclusions and postcode exceptions apply. Defective, damaged or incorrect items have a separate fee-free process. Read the full returns policy before buying.
Ready to compare your favourites? Browse the designer rugs collection at ICONIC RUGS and shortlist the designs that fit your room's palette, layout and care needs.
