The rug was exactly what I was looking for! The colour is perfect and complements my décor beautifully. The quality is excellent, and I couldn’t be happier with my purchase. The whole experience was fantastic, from the easy communication to the hassle-free delivery. A great business to deal with from start to finish!
I would highly recommend both the rug and the business to anyone looking for quality products and outstanding service. I’m absolutely delighted with my purchase!
Asiatic Jute Loop Natural Designer Rug | ICONIC RUGS
For available sizes. Delivery time is additional; backorder dates take priority.
Free shipping to eligible Australian postcodes. Check delivery areas
14-day change-of-mind returns · fees apply
Request a return within 14 days of delivery. Rugs must be unused, with original tags and packaging. Conditions and exclusions apply.
Change-of-mind returns incur a 20% restocking fee plus $50 collection per rug.
For postcodes listed as No Service Areas, the courier's actual collection charge applies instead of the $50 fee.
These fees do not apply to defective, damaged or incorrect items.
Read the full return policyDescription
The Asiatic Jute Loop Natural Designer Rug is a celebration of texture and natural beauty. Rich looped jute fibres are hand woven into a flatweave profile, offering subtle golden beige tones and earthy visual rhythm. This artisanal piece grounds modern Australian homes, pairing perfectly with timber flooring, neutral palettes, and layers of tactile decor. As a signature from our Asiatic Designer Rugs collection, it creates instant warmth, welcome, and an organic focal point for your space.
Why you'll love it
- Loop natural palette delivers sun-washed, golden tones that feel both timeless and on-trend.
- Textured natural fibre loops add movement, softness, and hand-crafted character to any room.
- Flatweave pile blends cushioned comfort with fuss-free practicality, suiting daily life in style.
Where it works best
Living rooms, bedrooms, and dining areas wanting a nature-inspired anchor, or hallways/studies that benefit from easy-care strength and aesthetic warmth. Jute is best for low-to-moderate traffic spaces—rotate and care regularly for lasting good looks.
Features
- Material: 100% Jute
- Construction: Hand Woven
- Pile height: Flatweave
- Origin: Made In India
- Colour: Loop Natural
Care
- Vacuum regularly (suction only) to maintain the loops and keep dust at bay.
- Rotate occasionally for even wear and sunlight exposure.
- Blot spills promptly—jute soaks liquid quickly, so use paper towel and mild detergent to spot clean only as needed.
- Avoid soaking or steam cleaning. Professional cleaning recommended for deep refresh.
Good to know
IMPORTANT TIP: Use an anti-slip underlay like Total Grip for added safety and comfort. Colour may differ depending on screen calibration. Not deliverable to PO Boxes. These rugs are airfreighted from our UK partner and may take up to 10 business days to reach our Sydney warehouse before dispatching.
Product Code(s): ASI-JULO-NATU-180X120, ASI-JULO-NATU-230X160
Reviews
Rug Care
Vacuum regularly with a soft-brush head and rotate your rug every few months for even wear. Blot spills straight away with a clean, damp cloth. Some shedding is normal for wool and jute rugs at first and settles over time. An anti-slip rug pad keeps your rug flat, comfortable and secure.
Read the full Rug Care Guide.