Discover the Emma Blomfield Rug Collection – Where Australian Design Meets Timeless Elegance
ICONIC RUGS is proud to present the exclusive Emma Blomfield Designer Rug Collection, a curated range of premium rugs that capture the essence of contemporary Australian living. Created by renowned Sydney-based interior designer and best-selling author Emma Blomfield, this collection represents over 15 years of design expertise distilled into eight exquisite styles that transform houses into homes.
About Emma Blomfield – Australia's Leading Interior Design Authority
Emma Blomfield is the creative force behind EB Studio and has completed over 700 successful design projects across Australia. As a celebrated interior designer, stylist, and author of multiple best-selling decorating books, Emma has pioneered an approach to interior design that's both elevated yet attainable, practical yet sophisticated. Her design philosophy centres on creating beautiful, meaningful spaces that are designed to be lived in, not just looked at.
Based on Sydney's lower north shore, Emma's signature style seamlessly blends colour, pattern, and texture to create harmonious interiors that feel warm, layered, and effortlessly refined. Now, she brings that same aesthetic sensibility to a rug collection designed specifically for Australian homes.
The Emma Blomfield Rug Collection – Designed for Real Australian Homes
This exclusive collection showcases Emma's signature blend of practicality and sophisticated style. Each rug features delicate motifs, soft pebble textures, and elegant designs in a serene palette of moss green, duck egg blue, and neutral tones. The collection has been thoughtfully designed to harmonise effortlessly with contemporary, coastal, classic, and transitional Australian interiors.
Collection Highlights:
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Premium Power-Loomed Construction – Made in Turkey using advanced weaving techniques for exceptional quality and longevity
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100% Polyester Pile – Engineered for exceptional softness, easy care, and superior durability perfect for high-traffic family homes
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8mm Pile Height – Luxuriously soft underfoot while maintaining structure and shape
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Multiple Size Options – Available in 230x160cm, 290x200cm, 310x240cm, 400x300cm, plus runner options (300x80cm & 400x80cm)
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Easy-Care Maintenance – Designed for busy Australian lifestyles with stain-resistant, low-maintenance fibres
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Exclusive Designer Range – Only available through select Australian retailers including ICONIC RUGS
Explore the Complete Emma Blomfield Rug Range
Haze Slate Rug
Softly abstract and beautifully balanced, the Haze Slate designer rug evokes the quiet elegance of a misty Australian landscape. Gentle layers of grey, stone, and warm sand tones create a textured, painterly effect that feels both contemporary and timeless. Perfect for grounding modern, coastal, or classic living spaces.
Plume Frost Rug
The Plume Frost luxury rug introduces whispers of pattern through soft feather-like motifs drifting across a neutral base. Hints of duck egg blue weave gently through the design, adding a cool, serene touch ideal for bedrooms, living rooms, and open-plan spaces seeking calm sophistication.
Plume Moss Rug
Featuring delicate feather-inspired motifs, the Plume Moss designer rug flows gently across a neutral base with subtle moss green accents. This organic design evokes the natural beauty of the Australian landscape, bringing warmth and tranquillity to contemporary interiors.
Plume Oat Rug
Elegant in its simplicity, the Plume Oat neutral rug showcases soft, organic motifs drifting across a warm neutral base. Its delicate patterning creates quiet texture without overwhelming your space – perfect for versatile styling in bedrooms, dining rooms, or living areas.
Rogue Linen Rug
The Rogue Linen textured rug combines timeless design with distinctive pebble texture. Crafted with a neutral base and subtle border, this rug adds depth and warmth to any space. Ideal for layering or as a standalone statement piece in modern Australian homes.
Rogue Mist Rug
Featuring a duck egg blue base infused with neutral highlights, the Rogue Mist pebble rug adds a whisper of colour and depth. The textured pebble pattern creates tactile interest while the subtle border provides refined structure – perfect for dining rooms and living spaces.
Veil Blue Rug
Elegant and serene, the Veil Blue lace rug features a delicate lacy motif enhanced by soft duck egg blue undertones. The intricate pattern creates depth and refinement, making it a versatile choice for bedrooms, living spaces, or sophisticated layered interiors.
Veil Natural Rug
The Veil Natural designer rug showcases an intricate lacy motif in a soft, neutral palette. This refined design adds texture and sophistication without overwhelming your space – ideal for bedrooms, living areas, and homes with traditional architecture meeting modern furnishings.
Why Choose Emma Blomfield Rugs from ICONIC RUGS?
✓ Exclusive Designer Collection – Limited availability of Emma Blomfield's debut rug range
✓ Australian Design Excellence – Created by one of Australia's most respected interior designers
✓ Family-Friendly Durability – Power-loomed construction perfect for real homes with kids and pets
✓ Easy-Care Lifestyle – Stain-resistant polyester fibres designed for busy Australian households
✓ Versatile Styling – Coordinates beautifully with contemporary, coastal, Hamptons, and classic interiors
✓ Premium Quality – Turkish-made with robust engineered yarns for lasting beauty
✓ Multiple Sizes – From compact area rugs to large statement pieces, plus hallway runners
✓ Fast Australian Shipping – Quick delivery across Brisbane, Sydney, Melbourne, and Australia-wide
Perfect For Every Room in Your Australian Home
Whether you're styling an open-plan living room, creating a serene bedroom sanctuary, defining your dining space, or adding warmth to hallways, the Emma Blomfield Collection offers the perfect designer rug solution. These rugs work beautifully with:
- Light timber and engineered flooring
- Relaxed linen and neutral upholstery
- Coastal and beach house aesthetics
- Contemporary minimalist interiors
- Hamptons and classic Australian homes
- Layered, texture-rich styling
- Scandi-inspired natural palettes
Emma Blomfield's Vision: Rugs for Homes That Are Meant to Be Lived In
"Each rug was created to help a home feel inviting and lived-in—a space where good things happen and memories are made."
– Emma Blomfield, Interior Designer & Author
This philosophy shines through in every design. After specifying rugs for hundreds of real family homes (not just styled photoshoots), Emma understands exactly what Australian homeowners need: rugs that are beautiful, durable, soft underfoot, and easy to maintain.
Care & Maintenance for Your Emma Blomfield Designer Rug
These premium power-loomed rugs are designed for easy care and lasting beauty:
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Regular Vacuuming: Vacuum regularly on medium suction to remove dirt and maintain pile height
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Spot Cleaning: Blot spills immediately with a clean, damp cloth
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Professional Cleaning: We recommend professional rug cleaning every 1-2 years
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Rug Pad: Use a quality anti-slip rug pad (like Total Grip) to prevent movement and extend rug life
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Rotation: Rotate your rug every 3-6 months for even wear
Shop the Emma Blomfield Collection at ICONIC RUGS
Transform your home with Australia's most exciting new designer rug collection. Browse the complete Emma Blomfield range at ICONIC RUGS and discover why interior designers and homeowners across Australia are embracing these beautifully crafted, thoughtfully designed rugs.
Free shipping available Australia-wide. Can't deliver to PO Boxes – residential and commercial street addresses only. Colours may vary slightly from screen to screen.
Ready to elevate your space? Shop the Emma Blomfield Designer Rug Collection now and bring home the perfect blend of Australian design, premium quality, and everyday luxury.
