We love our 2 rugs that we purchased, it flows seamlessly through our house, natural and feels great on the feet
Perfect - keeps rug in place with zero movement
Conscious Loom Kinship Navy Rug This deep navy hand-loomed wool rug brings sophisticated calm to any space with its ocean-inspired richness and subtle natural sheen. Handcrafted in India from 100% premium wool using traditional hand-looming techniques, each piece is GoodWeave certified—guaranteeing fair wages and ethical production standards for the artisans who create them. The result is a rug of lasting quality that anchors modern interiors with quiet luxury.
Why you'll love it
Perfect for
This versatile navy rug works beautifully in living rooms, bedrooms, and dining spaces where you want a grounding anchor that feels both calming and sophisticated. Pair it with cream or soft neutral furnishings for a Scandinavian-inspired aesthetic, or layer it beneath artwork and natural wood accents for a modern, collected-over-time look. The 12mm pile height provides comfortable underfoot softness whilst remaining practical for medium-traffic areas.
Features
Caring for your rug
Good to know
IMPORTANT TIP: For safety and extra comfort, use with an anti-slip underlay like Total Grip. Colours may appear slightly different on your screen and under different lighting in your home. This item delivers to street addresses only (not PO Boxes).
Vacuum regularly with a soft-brush head and rotate your rug every few months for even wear. Blot spills straight away with a clean, damp cloth. Some shedding is normal for wool and jute rugs at first and settles over time. An anti-slip rug pad keeps your rug flat, comfortable and secure.
Read the full Rug Care Guide.