Conscious Loom Kinship Navy Rug | ICONIC RUGS
Description
Conscious Loom Kinship Navy Rug This deep navy hand-loomed wool rug brings sophisticated calm to any space with its ocean-inspired richness and subtle natural sheen. Handcrafted in India from 100% premium wool using traditional hand-looming techniques, each piece is GoodWeave certified—guaranteeing fair wages and ethical production standards for the artisans who create them. The result is a rug of lasting quality that anchors modern interiors with quiet luxury.
Why you'll love it
- Sophisticated navy tone: A deep, grounding hue that pairs effortlessly with both light and dark furnishings, creating visual depth without overwhelming the room
- Natural wool sheen: Premium wool fibres catch light subtly, adding dimension and warmth whilst maintaining a refined, understated elegance
- Hand-loomed craftsmanship: Built for longevity, the dense, even weave resists matting and maintains its structure through years of daily use
- Ethical production: GoodWeave certified, supporting fair working conditions and artisan communities in India
Perfect for
This versatile navy rug works beautifully in living rooms, bedrooms, and dining spaces where you want a grounding anchor that feels both calming and sophisticated. Pair it with cream or soft neutral furnishings for a Scandinavian-inspired aesthetic, or layer it beneath artwork and natural wood accents for a modern, collected-over-time look. The 12mm pile height provides comfortable underfoot softness whilst remaining practical for medium-traffic areas.
Features
- Material: 100% premium wool
- Construction: Hand loomed
- Pile height: 12mm
- Origin: Made in India
- Design: Solid
Caring for your rug
- Vacuum regularly using a suction-only setting to keep the pile fresh and beautiful.
- Rotate occasionally for even wear and fading.
- Blot spills immediately and spot clean gently if needed.
Good to know
IMPORTANT TIP: For safety and extra comfort, use with an anti-slip underlay like Total Grip. Colours may appear slightly different on your screen and under different lighting in your home. This item delivers to street addresses only (not PO Boxes).
Reviews
Rug Care
Vacuum regularly with a soft-brush head and rotate your rug every few months for even wear. Blot spills straight away with a clean, damp cloth. Some shedding is normal for wool and jute rugs at first and settles over time. An anti-slip rug pad keeps your rug flat, comfortable and secure.
Read the full Rug Care Guide.