We love our 2 rugs that we purchased, it flows seamlessly through our house, natural and feels great on the feet
Perfect - keeps rug in place with zero movement
Conscious Loom Kinship Bear Brown Rug A rich, grounded brown wool rug that brings earthy warmth to any interior. Hand-loomed from 100% premium wool with a luxurious natural lustre, this rug combines inviting texture with the reassuring durability of fine wool craftsmanship. Handcrafted and GoodWeave certified, every piece is made with integrity you can feel underfoot.
Why you'll love it
Perfect for
Bedrooms benefit from wool's natural softness and relaxation properties. Dining rooms handle everyday meals whilst brown tones disguise spills. Home offices gain warmth without distraction, as brown wool feels professional, substantial, and naturally calming. The neutral tone pairs beautifully with light-coloured furniture and walls, creating visual contrast, or blends harmoniously with cream, beige, and earthy accent colours for a cohesive, grounded aesthetic.
Features
Caring for your rug
Good to know
IMPORTANT TIP: For safety and extra comfort, use with an anti-slip underlay like Total Grip. Colours may appear slightly different on your screen and under different lighting in your home. This item delivers to street addresses only (not PO Boxes). New wool rugs, particularly those with longer pile, may shed fibres initially as a natural characteristic of wool fibres. Regular vacuuming and proper maintenance can help minimise shedding over time. A high-quality wool rug can last anywhere from 20 to 50 years, and in many cases even longer when properly cared for.
Vacuum regularly with a soft-brush head and rotate your rug every few months for even wear. Blot spills straight away with a clean, damp cloth. Some shedding is normal for wool and jute rugs at first and settles over time. An anti-slip rug pad keeps your rug flat, comfortable and secure.
Read the full Rug Care Guide.