Morris & Co Artichoke Mineral Pure Wool Designer Rug – Luxury Hand‑Tufted Wool Rug. Bring classic William Morris style into your home with this 100% pure new wool rug, featuring a deep navy field punctuated by ivory artichoke blooms, steel‑blue foliage and crimson‑tipped buds. The 12 mm pile is hand‑tufted in India for a sumptuous feel and striking botanical impact.
Browse the Morris & Co Designer Rugs Collection
Why You’ll Love It:
- Timeless Botanical Design: Iconic artichoke motif elevated by a refined mineral palette.
- Sumptuous Underfoot: Dense wool pile offers natural insulation and noise reduction.
- Durable & Eco‑Friendly: Pure wool is naturally stain‑resistant and renewable.
Styling Tips:
- Pair with ivory linen furniture to highlight the crisp botanical pattern.
- Accent with steel‑blue cushions and crimson throws for a coordinated colour story.
- Layer over polished timber or stone floors to define seating areas in living rooms or studies.
Features & Care:
- Material: 100% Pure New Wool
- Construction: Hand‑tufted
- Pile Height: 12 mm
- Origin: India
- Care: Vacuum regularly; spot‑clean spills. Initial shedding is normal—see our Rug Care Guide.
For grip and floor protection, use an anti‑slip pad such as Total Grip. Allow for slight colour variation due to monitor settings.
200×140 cm – BC‑MOR‑127108‑200X140
240×170 cm – BC‑MOR‑127108‑240X170
280×200 cm – BC‑MOR‑127108‑280X200
350×250 cm – BC‑MOR‑127108‑350X250
