Elevate every corner of your home with the Morris & Co Artichoke Amber Pure Wool Designer Rug. This exquisite statement piece blends artisanal craftsmanship with timeless botanical elegance. Hand‑tufted by skilled artisans in India using 100% pure new wool, the plush 12 mm pile offers unparalleled softness and resilience, ensuring years of cosy comfort and enduring style. Set against a rich navy ground, swirling artichoke motifs unfurl in delicate shades of amber, terracotta, olive and cream—each hue meticulously chosen to evoke the warmth of sun‑drenched vintage tapestries.
Whether layered atop polished hardwood in a chic urban loft or placed beneath a classic dining suite in a heritage home, this designer rug commands attention and invites conversation. Its intricately detailed foliage design captures the essence of William Morris’s historic prints, while the modern colour palette keeps your space feeling both fresh and sophisticated. The dense wool construction naturally insulates against cold floors and absorbs ambient noise, making rooms feel warmer and more welcoming.
Explore the full Morris & Co Designer Rugs Collection
Why You’ll Love It:
- Natural Luxury: Pure wool fibres are durable, stain‑resistant and easy to maintain.
- Heritage Meets Contemporary: A classic botanical motif reimagined in a sophisticated amber and navy palette.
- Comfort & Warmth: Generous 12 mm pile height provides cosy underfoot cushioning and thermal insulation.
- Quiet & Calm: Dense wool blend reduces echo and softens acoustics in living and working spaces.
- Eco‑Friendly: Sustainably sourced wool is a renewable fibre that biodegrades at end of life.
Styling Tips:
- Pair with a neutral linen or boucle sofa to let the artichoke pattern become the room’s focal point.
- Accentuate the amber tones with terracotta cushions, ochre throws and warm metallic accessories.
- Balance the deep navy with light walls and natural timber furniture for an airy yet grounded feel.
- Layer over a larger sisal or jute rug in an entryway for textural contrast and robust under‑foot protection.
- Mix with botanical‑inspired artwork or indoor plants to create a cohesive nature‑inspired vignette.
Features & Care:
- Material: 100% Pure New Wool
- Construction: Hand‑tufted for precision and durability
- Pile Height: 12 mm plush pile
- Origin: Ethically produced in India
- Care: Vacuum regularly, spot‑clean spills immediately. Some initial shedding is normal—please refer to our Rug Care Guide for full instructions.
For safety and longevity, use an anti‑slip pad such as Total Grip underneath to prevent movement and protect your floorboards. Allow for slight colour variation due to different monitor settings.
200×140 cm – BC‑MOR‑127103‑200X140
240×170 cm – BC‑MOR‑127103‑240X170
280×200 cm – BC‑MOR‑127103‑280X200
350×250 cm – BC‑MOR‑127103‑350X250
