{"product_id":"conscious-loom-kinship-seal-grey-runner-rug","title":"Conscious Loom Kinship Seal Grey Runner Rug","description":"\u003cp\u003e\u003cstrong\u003eConscious Loom Kinship Seal Grey Runner Rug\u003c\/strong\u003e A sophisticated handwoven wool runner in warm charcoal grey, this Conscious Loom piece brings understated elegance to hallways, kitchens, and entryways. The 12mm wool pile features a subtle sheen that adds depth and visual interest, whilst the tightly loomed construction ensures durability through heavy foot traffic. Every rug carries GoodWeave certification, meaning it's crafted by skilled Indian artisans under fair, ethical working conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTonal richness with subtle sheen\u003c\/strong\u003e: The seal grey tone reads as a refined, warm charcoal—neither too dark nor too light—making it effortlessly complement both contemporary and traditional interiors. The handwoven wool pile catches light subtly, elevating the depth of colour without visual busyness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium wool construction\u003c\/strong\u003e: 100% wool pile is naturally stain-resistant, water-repellent, and built to last decades with proper care. Wool runners excel in high-traffic areas where durability matters, providing warmth underfoot on hard floors and reducing sound.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthical craftsmanship you can feel good about\u003c\/strong\u003e: GoodWeave certification guarantees fair wages, safe working conditions, and zero child labour. When you invest in a Conscious Loom runner, you're supporting skilled weavers and sustainable production practices.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium pile height for high-traffic living\u003c\/strong\u003e: At 12mm, this runner offers enough softness for comfort without being too thick for doorways. The pile density means it resists flattening in busy areas whilst remaining easy to vacuum.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHallways that need both protection and sophistication—the neutral seal grey coordinates with almost any décor, whether your walls are painted white, warm cream, or soft taupe. Equally at home in kitchens and entryways where a runner can define traffic flow and protect flooring from heavy wear. The subtle sheen pairs beautifully with natural light near windows and creates a calming foundation for Scandinavian, minimalist, or classic interiors.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: \u003cstrong\u003e100% Premium Wool\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eConstruction: \u003cstrong\u003eHand Loomed\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePile height: \u003cstrong\u003e12mm\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eOrigin: \u003cstrong\u003eMade in India\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesign: \u003cstrong\u003eSolid Neutral\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCaring for your rug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVacuum regularly using a suction-only setting to keep the pile fresh and beautiful.\u003c\/li\u003e\n\u003cli\u003eRotate occasionally for even wear and fading.\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately and spot clean gently if needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIMPORTANT TIP:\u003c\/strong\u003e For safety and extra comfort, use with an anti-slip underlay like \u003ca href=\"https:\/\/iconicrugs.com.au\/collections\/total-grip\"\u003eTotal Grip\u003c\/a\u003e. Colours may appear slightly different on your screen and under different lighting in your home. This item delivers to street addresses only (not PO Boxes).\u003c\/p\u003e","brand":"Rug Culture","offers":[{"title":"300X80CM","offer_id":48843768758489,"sku":"CLO-KIN-SEAL-300X80","price":790.0,"currency_code":"AUD","in_stock":true},{"title":"400X80CM","offer_id":48843768791257,"sku":"CLO-KIN-SEAL-400X80","price":990.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/CLO-KIN-SEAL-RU_2.jpg?v=1782218903","url":"https:\/\/iconicrugs.com.au\/products\/conscious-loom-kinship-seal-grey-runner-rug","provider":"ICONIC RUGS","version":"1.0","type":"link"}