{"product_id":"conscious-loom-kinship-oyster-runner-rug","title":"Conscious Loom Kinship Oyster Runner Rug","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eConscious Loom Kinship Oyster Runner Rug\u003c\/strong\u003e This creamy oyster runner brings understated elegance to any hallway or entryway with its warm, pearlescent tone and naturally textured wool surface. Hand-loomed from 100% premium wool, the rug's subtle lustre and tactile depth create visual interest without demanding attention, making it an ideal choice for contemporary minimalist spaces. Every piece is GoodWeave certified, reflecting a commitment to ethical production and the skilled artisans who handcraft each rug.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand-loomed authenticity\u003c\/strong\u003e: Each runner is individually crafted using traditional looming techniques, meaning no two pieces are exactly alike. The handmade process creates natural variations that add genuine character and depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSophisticated neutral palette\u003c\/strong\u003e: The oyster tone is a warm, creamy neutral that sits between white and soft beige, complementing both cool and warm interior schemes without competing with your décor.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisible textile quality\u003c\/strong\u003e: The 12mm wool pile has a nubby, relaxed texture that catches light beautifully, creating visual depth whilst remaining easy to maintain compared to longer pile heights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthical craftsmanship\u003c\/strong\u003e: GoodWeave certification guarantees fair wages, safe working conditions, and no child labour in production—so you can feel confident about where your rug comes from.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003ePerfect for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHallways, entryways, and living spaces where a runner rug adds both function and softness underfoot. The oyster tone grounds contemporary spaces beautifully, especially in rooms with concrete, polished timber, or neutral wall colours. Position it to define a walkway or frame a seating area for an understated design statement.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: \u003cstrong\u003e100% wool pile\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eConstruction: \u003cstrong\u003eHand loomed\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePile height: \u003cstrong\u003e12mm\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eOrigin: \u003cstrong\u003eMade in India\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eCertification: \u003cstrong\u003eGoodWeave certified\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesign: \u003cstrong\u003eSolid, contemporary minimalist\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eCaring for your rug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVacuum regularly using a suction-only setting to maintain the pile's natural texture and remove surface dust.\u003c\/li\u003e\n\u003cli\u003eRotate your runner occasionally to ensure even wear and consistent fading across the entire length.\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately with a clean, dry cloth and spot clean gently with mild soap and lukewarm water if needed.\u003c\/li\u003e\n\u003cli\u003eAvoid prolonged direct sunlight, which can accelerate natural fading over time.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIMPORTANT TIP:\u003c\/strong\u003e Use an anti-slip underlay such as Total Grip underneath your runner to prevent movement and slippage, particularly on smooth flooring. The oyster colour may appear slightly different depending on your screen settings and the natural light in your home—the warm pearlescent tone looks particularly beautiful in spaces with natural daylight. This item is available for delivery to street addresses only, not PO Boxes. Slight colour variations between batches are normal and reflect the handmade nature of wool production.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"300X80CM","offer_id":48843772166361,"sku":"CLO-KIN-OYSTER-300X80","price":790.0,"currency_code":"AUD","in_stock":true},{"title":"400X80CM","offer_id":48843772199129,"sku":"CLO-KIN-OYSTER-400X80","price":990.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/CLO-KIN-OYSTER-RU_1.jpg?v=1782193178","url":"https:\/\/iconicrugs.com.au\/products\/conscious-loom-kinship-oyster-runner-rug","provider":"ICONIC RUGS","version":"1.0","type":"link"}