{"product_id":"conscious-loom-kinship-navy-rug","title":"Conscious Loom Kinship Navy Rug","description":"\u003cdiv\u003eBased on the research insights about wool rugs, GoodWeave certification, hand-loomed construction, navy colour popularity, sustainable materials, and what customers actually search for when buying rugs, here's the product description: \u003cp\u003e\u003cstrong\u003eConscious Loom Kinship Navy Rug\u003c\/strong\u003e This deep navy hand-loomed wool rug brings sophisticated calm to any space with its ocean-inspired richness and subtle natural sheen. Handcrafted in India from 100% premium wool using traditional hand-looming techniques, each piece is GoodWeave certified—guaranteeing fair wages and ethical production standards for the artisans who create them. The result is a rug of lasting quality that anchors modern interiors with quiet luxury.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSophisticated navy tone\u003c\/strong\u003e: A deep, grounding hue that pairs effortlessly with both light and dark furnishings, creating visual depth without overwhelming the room\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural wool sheen\u003c\/strong\u003e: Premium wool fibres catch light subtly, adding dimension and warmth whilst maintaining a refined, understated elegance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand-loomed craftsmanship\u003c\/strong\u003e: Built for longevity, the dense, even weave resists matting and maintains its structure through years of daily use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthical production\u003c\/strong\u003e: GoodWeave certified, supporting fair working conditions and artisan communities in India\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003ePerfect for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis versatile navy rug works beautifully in living rooms, bedrooms, and dining spaces where you want a grounding anchor that feels both calming and sophisticated. Pair it with cream or soft neutral furnishings for a Scandinavian-inspired aesthetic, or layer it beneath artwork and natural wood accents for a modern, collected-over-time look. The 12mm pile height provides comfortable underfoot softness whilst remaining practical for medium-traffic areas.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: \u003cstrong\u003e100% premium wool\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eConstruction: \u003cstrong\u003eHand loomed\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePile height: \u003cstrong\u003e12mm\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eOrigin: \u003cstrong\u003eMade in India\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesign: \u003cstrong\u003eSolid\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eCaring for your rug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVacuum regularly using a suction-only setting to keep the pile fresh and beautiful.\u003c\/li\u003e\n\u003cli\u003eRotate occasionally for even wear and fading.\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately and spot clean gently if needed.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIMPORTANT TIP:\u003c\/strong\u003e For safety and extra comfort, use with an anti-slip underlay like \u003ca href=\"https:\/\/iconicrugs.com.au\/collections\/total-grip\"\u003eTotal Grip\u003c\/a\u003e. Colours may appear slightly different on your screen and under different lighting in your home. This item delivers to street addresses only (not PO Boxes).\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"230X160CM","offer_id":48843771707609,"sku":"CLO-KIN-NAVY-230X160","price":1190.0,"currency_code":"AUD","in_stock":true},{"title":"290X200CM","offer_id":48843771740377,"sku":"CLO-KIN-NAVY-290X200","price":1890.0,"currency_code":"AUD","in_stock":true},{"title":"330X240CM","offer_id":48843771773145,"sku":"CLO-KIN-NAVY-330X240","price":2690.0,"currency_code":"AUD","in_stock":true},{"title":"400X300CM","offer_id":48843771805913,"sku":"CLO-KIN-NAVY-400X300","price":3490.0,"currency_code":"AUD","in_stock":true},{"title":"300X80CM","offer_id":48843771838681,"sku":"CLO-KIN-NAVY-300X80","price":790.0,"currency_code":"AUD","in_stock":true},{"title":"400X80CM","offer_id":48843771871449,"sku":"CLO-KIN-NAVY-400X80","price":990.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/CLO-KIN-NAVY_1.jpg?v=1782193154","url":"https:\/\/iconicrugs.com.au\/products\/conscious-loom-kinship-navy-rug","provider":"ICONIC RUGS","version":"1.0","type":"link"}