{"product_id":"conscious-loom-kinship-mocha-mousse-runner-rug","title":"Conscious Loom Kinship Mocha Mousse Runner Rug","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eConscious Loom Kinship Mocha Mousse Runner Rug\u003c\/strong\u003e This hand-loomed wool runner in warm mocha mousse combines soft pinkish-brown undertones with a luxurious velvety finish that brings natural sophistication to any space. The dense, lustrous 12mm pile creates a plush foundation perfect for hallways, entryways, or beneath furniture, while the subtle, understated colourway grounds contemporary and traditional interiors alike. Crafted from 100% premium wool and made in India, this Conscious Loom runner delivers lasting quality with the peace of mind that comes from GoodWeave certification.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThoughtfully organic aesthetic\u003c\/strong\u003e: The mocha mousse tone feels both warm and restrained, creating a calming visual foundation that works across diverse design styles without demanding attention\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich, sophisticated colour palette\u003c\/strong\u003e: Soft pinkish-brown with natural depth and warmth that complements soft furnishings, timber tones, and neutral textiles beautifully\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically made with integrity\u003c\/strong\u003e: GoodWeave certification guarantees fair wages, safe conditions, and zero child labour—every piece supports skilled artisans and sustainable livelihoods\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenuinely plush underfoot\u003c\/strong\u003e: 12mm hand-loomed wool pile delivers a velvety, luxurious feel that softens footsteps and invites barefoot comfort in high-traffic zones\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003ePerfect for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis runner excels in hallways, entryways, and beside beds where its neutral mocha tones frame the space without overwhelming it. Layer it over timber or polished concrete floors to add warmth and texture, or use it beneath a console table to define a transitional zone. The soft colouring pairs beautifully with pale timber, cream ceramics, and natural textiles, whilst its dense pile makes it equally at home in contemporary minimalist or classic traditional settings.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: \u003cstrong\u003e100% premium wool\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eConstruction: \u003cstrong\u003eHand loomed\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePile height: \u003cstrong\u003e12mm\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eOrigin: \u003cstrong\u003eMade in India\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesign: \u003cstrong\u003eMocha Mousse - Solid colour\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eCaring for your rug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVacuum regularly using a suction-only setting to keep the pile fresh and beautiful.\u003c\/li\u003e\n\u003cli\u003eRotate occasionally for even wear and fading.\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately and spot clean gently if needed.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIMPORTANT TIP:\u003c\/strong\u003e For safety and extra comfort, use with an anti-slip underlay like Total Grip. Colours may appear slightly different on your screen and under different lighting in your home. This item delivers to street addresses only (not PO Boxes).\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"300X80CM","offer_id":48843771642073,"sku":"CLO-KIN-MOCHA-300X80","price":790.0,"currency_code":"AUD","in_stock":true},{"title":"400X80CM","offer_id":48843771674841,"sku":"CLO-KIN-MOCHA-400X80","price":990.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/CLO-KIN-MOCHA-RU_1.jpg?v=1782219157","url":"https:\/\/iconicrugs.com.au\/products\/conscious-loom-kinship-mocha-mousse-runner-rug","provider":"ICONIC RUGS","version":"1.0","type":"link"}