{"product_id":"conscious-loom-kinship-mocha-mousse-rug","title":"Conscious Loom Kinship Mocha Mousse Rug","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eConscious Loom Kinship Mocha Mousse Rug\u003c\/strong\u003e This hand-loomed wool rug features a serene mocha mousse palette—soft pinkish brown tones that create a refined, neutral foundation for any interior. At 12mm pile height, it sits in the high-pile category, delivering natural stain resistance and ease of cleaning typical of true 100% wool rugs. The lustrous velvety finish catches light beautifully, while the textural solidity makes it an effortlessly elegant choice for mindful home styling. Every Conscious Loom rug is GoodWeave certified, ensuring no child labour and fair working conditions for the skilled artisans who create them.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSophisticated, understated elegance\u003c\/strong\u003e: The mocha mousse colour is neither too warm nor too cool—it's the definition of a neutral that grounds a space whilst remaining visually interesting. The solid textural construction avoids bold patterns, making it work seamlessly with both minimalist and layered interiors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich, velvety wool pile\u003c\/strong\u003e: Premium wool's resilient fibres and natural luster allow the rug to remain vibrant for many years, whilst maintaining a softness that becomes more inviting with time. The 12mm height provides genuine cushioning underfoot without excessive bulk.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically crafted investment\u003c\/strong\u003e: GoodWeave-certified rugs guarantee creation without child, forced, or bonded labour and with support for workers' rights and education. Choosing this rug means investing in fair compensation for the artisans and communities that create it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand-loomed construction quality\u003c\/strong\u003e: Hand-loomed construction, where skilled artisans create the piece through generations-old processes, produces a rug that lasts for decades and maintains a stability that machine-made carpets cannot achieve.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003ePerfect for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis rug excels in living rooms and bedrooms where you want a soft, welcoming foundation. Rugs with 12-13mm pile height are a perfect choice for living rooms where you can appreciate their softness as well as their functionality. The mocha mousse tone pairs beautifully with warm wood furniture, cream upholstery, and soft neutrals, or add contrast with deeper charcoal accents or sage green accessories for a layered, contemporary look.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: \u003cstrong\u003e100% premium wool\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eConstruction: \u003cstrong\u003eHand loomed\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePile height: \u003cstrong\u003e12mm\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eOrigin: \u003cstrong\u003eMade in India\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesign: \u003cstrong\u003eTextural solid\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eCaring for your rug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVacuum regularly using a suction-only setting to keep the pile fresh and beautiful.\u003c\/li\u003e\n\u003cli\u003eRotate occasionally for even wear and fading.\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately and spot clean gently if needed.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIMPORTANT TIP:\u003c\/strong\u003e For safety and extra comfort, use with an anti-slip underlay like Total Grip. Colours may appear slightly different on your screen and under different lighting in your home. This item delivers to street addresses only (not PO Boxes).\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"230X160CM","offer_id":48843771445465,"sku":"CLO-KIN-MOCHA-230X160","price":1190.0,"currency_code":"AUD","in_stock":false},{"title":"290X200CM","offer_id":48843771478233,"sku":"CLO-KIN-MOCHA-290X200","price":1890.0,"currency_code":"AUD","in_stock":true},{"title":"330X240CM","offer_id":48843771511001,"sku":"CLO-KIN-MOCHA-330X240","price":2690.0,"currency_code":"AUD","in_stock":false},{"title":"400X300CM","offer_id":48843771543769,"sku":"CLO-KIN-MOCHA-400X300","price":3490.0,"currency_code":"AUD","in_stock":true},{"title":"300X80CM","offer_id":48843771576537,"sku":"CLO-KIN-MOCHA-300X80","price":790.0,"currency_code":"AUD","in_stock":true},{"title":"400X80CM","offer_id":48843771609305,"sku":"CLO-KIN-MOCHA-400X80","price":990.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/CLO-KIN-MOCHA_3.jpg?v=1782193138","url":"https:\/\/iconicrugs.com.au\/products\/conscious-loom-kinship-mocha-mousse-rug","provider":"ICONIC RUGS","version":"1.0","type":"link"}