{"product_id":"conscious-loom-kinship-cream-runner-rug","title":"Conscious Loom Kinship Cream Runner Rug","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eConscious Loom Kinship Cream Runner Rug\u003c\/strong\u003e A masterfully hand-loomed cream runner that brings understated elegance to any space. The lustrous 100% wool pile catches light beautifully, creating gentle warmth and visual depth while maintaining a serene, minimalist aesthetic. Crafted with purpose by skilled artisans in India, every Conscious Loom piece is GoodWeave certified, guaranteeing ethical production and lasting quality you can feel good about.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLuminous simplicity\u003c\/strong\u003e: The hand-loomed construction creates a subtle, natural texture that reflects light softly without overwhelming a space, making it ideal for creating calm, sophisticated interiors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTimeless cream palette\u003c\/strong\u003e: A warm ivory tone that complements both contemporary minimalist designs and traditional décor, seamlessly blending with existing colour schemes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically handcrafted\u003c\/strong\u003e: GoodWeave certified production ensures fair wages and safe working conditions for artisans, combining luxury with genuine social responsibility\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTactile comfort underfoot\u003c\/strong\u003e: The 12mm wool pile offers a luxurious, soft surface that's durable enough for high-traffic runner areas without feeling insubstantial\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003ePerfect for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis runner excels in hallways, corridors, and entryways where its length and understated beauty create visual flow while protecting flooring. The neutral cream tone pairs beautifully with warm wooden furniture and soft furnishings, whilst the lustrous pile catches light in spaces with natural or bright artificial lighting. Works equally well in contemporary apartments and period homes seeking a refined, sustainable flooring solution.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: \u003cstrong\u003e100% wool\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eConstruction: \u003cstrong\u003eHand loomed\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePile height: \u003cstrong\u003e12mm\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eOrigin: \u003cstrong\u003eMade in India\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesign: \u003cstrong\u003eSolid\/runner rug\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eCaring for your rug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVacuum regularly using a suction-only setting to keep the pile fresh and beautiful.\u003c\/li\u003e\n\u003cli\u003eRotate occasionally for even wear and fading.\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately and spot clean gently if needed.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIMPORTANT TIP:\u003c\/strong\u003e For safety and extra comfort, use with an anti-slip underlay like \u003ca href=\"https:\/\/iconicrugs.com.au\/collections\/total-grip\"\u003eTotal Grip\u003c\/a\u003e. Colours may appear slightly different on your screen and under different lighting in your home. This item delivers to street addresses only (not PO Boxes).\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"300X80CM","offer_id":48843770855641,"sku":"CLO-KIN-CREAM-300X80","price":790.0,"currency_code":"AUD","in_stock":true},{"title":"400X80CM","offer_id":48843770888409,"sku":"CLO-KIN-CREAM-400X80","price":990.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/CLO-KIN-CREAM-RU_2.jpg?v=1782219066","url":"https:\/\/iconicrugs.com.au\/products\/conscious-loom-kinship-cream-runner-rug","provider":"ICONIC RUGS","version":"1.0","type":"link"}