{"product_id":"conscious-loom-kinship-cream-rug","title":"Conscious Loom Kinship Cream Rug","description":"\u003cp\u003e\u003cstrong\u003eConscious Loom Kinship Cream Rug\u003c\/strong\u003e This hand-loomed wool rug celebrates understated elegance with a soft, luxurious cream tone that brings warmth to neutral spaces. Crafted from 100% premium wool with a lustrous cut pile and gentle sheen, the Kinship delivers tactile softness and timeless sophistication. Every piece is made in India with precision hand-looming techniques and carries GoodWeave certification, honouring both ethical production and sustainable craftsmanship.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnduring natural beauty\u003c\/strong\u003e: The pure cream colour is sophisticated without being stark, with subtle depth from the cut wool pile that catches light beautifully and adds warmth to minimalist interiors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically made\u003c\/strong\u003e: GoodWeave certification assures no child, forced or bonded labour was used, and your purchase supports programmes that educate children and improve working conditions for adults in producer communities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium-pile comfort and practicality\u003c\/strong\u003e: The 12mm pile balances comfort and performance, offering softness underfoot whilst maintaining resilience for regular living spaces.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium wool quality\u003c\/strong\u003e: 100% wool provides natural durability, softness, and a quality feel that improves over time with everyday use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis cream rug suits living rooms and bedrooms where a calm, collected aesthetic is desired. Pair it with natural wood furniture and soft furnishings in matching neutrals—ivory, taupe, or soft grey—to anchor a serene, resort-like space. The subtle lustre of the cut wool pile complements both modern minimalist and transitional interiors beautifully.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: \u003cstrong\u003e100% Premium Wool\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eConstruction: \u003cstrong\u003eHand Loomed\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePile Height: \u003cstrong\u003e12mm\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eOrigin: \u003cstrong\u003eMade in India\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesign: \u003cstrong\u003eSolid\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCaring for your rug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVacuum regularly using a suction-only setting to keep the pile fresh and beautiful.\u003c\/li\u003e\n\u003cli\u003eRotate occasionally for even wear and fading.\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately and spot clean gently if needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIMPORTANT TIP:\u003c\/strong\u003e For safety and extra comfort, use with an anti-slip underlay like Total Grip. Colours may appear slightly different on your screen and under different lighting in your home. This item delivers to street addresses only (not PO Boxes).\u003c\/p\u003e","brand":"Rug Culture","offers":[{"title":"230X160CM","offer_id":48843770659033,"sku":"CLO-KIN-CREAM-230X160","price":1190.0,"currency_code":"AUD","in_stock":true},{"title":"290X200CM","offer_id":48843770691801,"sku":"CLO-KIN-CREAM-290X200","price":1769.0,"currency_code":"AUD","in_stock":true},{"title":"330X240CM","offer_id":48843770724569,"sku":"CLO-KIN-CREAM-330X240","price":2399.0,"currency_code":"AUD","in_stock":true},{"title":"400X300CM","offer_id":48843770757337,"sku":"CLO-KIN-CREAM-400X300","price":3490.0,"currency_code":"AUD","in_stock":true},{"title":"300X80CM","offer_id":48843770790105,"sku":"CLO-KIN-CREAM-300X80","price":790.0,"currency_code":"AUD","in_stock":true},{"title":"400X80CM","offer_id":48843770822873,"sku":"CLO-KIN-CREAM-400X80","price":990.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/CLO-KIN-CREAM_1.jpg?v=1782219046","url":"https:\/\/iconicrugs.com.au\/products\/conscious-loom-kinship-cream-rug","provider":"ICONIC RUGS","version":"1.0","type":"link"}