{"product_id":"conscious-loom-kinship-caramel-runner-rug","title":"Conscious Loom Kinship Caramel Runner Rug","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eConscious Loom Kinship Caramel Runner Rug\u003c\/strong\u003e This warm caramel runner welcomes you with soft golden undertones and a naturally luminous finish that transforms entryways and hallways into welcoming spaces. Hand-loomed from 100% premium wool with a generous 12mm pile, it combines tactile comfort with understated elegance—bringing genuine depth and texture to minimal, contemporary, or eclectic interiors. Made in India by skilled artisans working under fair-trade conditions, every piece represents a commitment to ethical craftsmanship and sustainable design.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarm, inviting aesthetic\u003c\/strong\u003e: The caramel tone with its rich toffee undertones creates an instantly comfortable atmosphere, bridging the gap between neutrals and deeper, earthier palettes without demanding a complete design overhaul.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium hand-loomed construction\u003c\/strong\u003e: Each rug is individually crafted by skilled artisans, meaning subtle variations in texture and sheen add genuine character that mass-produced alternatives simply can't match.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubstantial 12mm pile\u003c\/strong\u003e: Generous enough to feel genuinely plush underfoot while maintaining durability and ease of maintenance—this isn't a fragile showpiece.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertified ethical production\u003c\/strong\u003e: GoodWeave certified, ensuring fair wages and safe working conditions for the artisans who create it, so you can feel confident in your choice.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003ePerfect for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHallways, entryways, and narrow living spaces where a runner makes practical and visual sense. The caramel tone works seamlessly alongside pale wood flooring, polished concrete, or stone, and complements everything from cream and soft grey furnishings to terracotta, ochre, and deeper warm tones. In compact apartments or period homes, it adds warmth without visual clutter.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: \u003cstrong\u003e100% premium wool\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eConstruction: \u003cstrong\u003eHand loomed\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePile height: \u003cstrong\u003e12mm\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eOrigin: \u003cstrong\u003eMade in India\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesign: \u003cstrong\u003eTextured solid\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eCaring for your rug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVacuum regularly using a suction-only setting to keep the pile fresh and beautiful.\u003c\/li\u003e\n\u003cli\u003eRotate occasionally for even wear and fading.\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately and spot clean gently if needed.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIMPORTANT TIP:\u003c\/strong\u003e For safety and extra comfort, use with an anti-slip underlay like Total Grip. Colours may appear slightly different on your screen and under different lighting in your home. This item delivers to street addresses only (not PO Boxes). As a hand-loomed natural fibre, expect subtle colour variations across the rug—this is part of its authentic character.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"300X80CM","offer_id":48843770593497,"sku":"CLO-KIN-CAR-300X80","price":790.0,"currency_code":"AUD","in_stock":true},{"title":"400X80CM","offer_id":48843770626265,"sku":"CLO-KIN-CAR-400X80","price":990.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/CLO-KIN-CAR-RU_1.jpg?v=1782219036","url":"https:\/\/iconicrugs.com.au\/products\/conscious-loom-kinship-caramel-runner-rug","provider":"ICONIC RUGS","version":"1.0","type":"link"}