{"product_id":"conscious-loom-kinship-bear-brown-runner-rug","title":"Conscious Loom Kinship Bear Brown Runner Rug","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eConscious Loom Kinship Bear Brown Runner Rug\u003c\/strong\u003e A sophisticated hand-loomed wool runner that brings earthy elegance to any entrance, hallway, or kitchen space. The deep bear brown tone is enriched by the natural lustre of premium wool, creating a warm, inviting surface with subtle tonal depth that anchors a room with understated luxury. Handcrafted by skilled artisans in India using 100% sustainable wool, this runner combines timeless design with transparent, ethical production.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenuine artisan craftsmanship\u003c\/strong\u003e: Hand-loomed by GoodWeave-certified makers, meaning fair wages and safe working conditions for every artisan who created your rug\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSophisticated, versatile colour\u003c\/strong\u003e: Rich bear brown with warm, organic undertones that complements neutral interiors, coastal schemes, and warm contemporary spaces without overwhelming\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable, lustrous wool pile\u003c\/strong\u003e: The 12mm hand-loomed pile provides a luxurious feel underfoot whilst remaining resilient enough for high-traffic runner areas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSustainable luxury\u003c\/strong\u003e: 100% premium wool from responsible sources, designed to age beautifully and develop character over time rather than wear out\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003ePerfect for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis runner excels in hallways, kitchen entryways, and transitional spaces where you need both beauty and durability. The warm bear brown grounds modern minimalist schemes and works beautifully alongside soft neutral walls, timber furniture, and natural textiles. Layer it in entry vestibules paired with woven baskets and soft furnishings for a curated, intentional look.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: \u003cstrong\u003e100% premium wool\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eConstruction: \u003cstrong\u003eHand loomed\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePile height: \u003cstrong\u003e12mm\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eOrigin: \u003cstrong\u003eMade in India\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesign: \u003cstrong\u003eSolid colour runner\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eCertification: \u003cstrong\u003eGoodWeave certified (ethical production)\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eCaring for your rug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVacuum regularly using a suction-only setting to maintain the pile and prevent dust settling into the weave.\u003c\/li\u003e\n\u003cli\u003eRotate occasionally to ensure even wear and fading in high-traffic runner positions.\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately with a clean, dry cloth and spot clean gently if needed—avoid harsh scrubbing.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIMPORTANT TIP:\u003c\/strong\u003e For safety and extra comfort, use with an anti-slip underlay like Total Grip to prevent slippage on hard floors. Colours may appear slightly different on your screen and under different lighting in your home. This item delivers to street addresses only (not PO Boxes). Hand-loomed wool rugs develop natural patina over time, which is part of their charm and durability.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"300X80CM","offer_id":48843769282777,"sku":"CLO-KIN-BEAR-300X80","price":790.0,"currency_code":"AUD","in_stock":true},{"title":"400X80CM","offer_id":48843769315545,"sku":"CLO-KIN-BEAR-400X80","price":990.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/CLO-KIN-BEAR-RU_1.jpg?v=1782218968","url":"https:\/\/iconicrugs.com.au\/products\/conscious-loom-kinship-bear-brown-runner-rug","provider":"ICONIC RUGS","version":"1.0","type":"link"}