{"product_id":"conscious-loom-embrace-cream-runner-rug","title":"Conscious Loom Embrace Cream Runner Rug","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eConscious Loom Embrace Cream Runner Rug\u003c\/strong\u003e This understated cream runner brings warmth and sophistication to hallways, kitchens, and entryways with its dense 18mm wool pile and tactile organic texture. Hand-tufted from 100% premium wool, the Embrace combines minimalist beauty with substantial comfort underfoot, creating a foundation that works seamlessly in both contemporary and traditionally styled spaces. Each \u003cstrong\u003e\u003ca href=\"https:\/\/iconicrugs.com.au\/collections\/conscious-loom\"\u003eConscious Loom\u003c\/a\u003e\u003c\/strong\u003e rug is GoodWeave certified, reflecting a commitment to fair working conditions and responsible craftsmanship.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortlessly elegant design\u003c\/strong\u003e: A solid cream palette with subtle texture variations creates visual interest without fussy patterns, making it ideal for layering or standing alone as a defining accent piece\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLuxurious pale cream tone\u003c\/strong\u003e: The soft ivory cream works beautifully with natural light and complements both warm and cool-toned interiors, from minimalist modern to relaxed coastal spaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubstantial tactile pile\u003c\/strong\u003e: At 18mm, the dense hand-tufted wool offers genuine comfort and visible depth that feels as good as it looks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthical craftsmanship\u003c\/strong\u003e: GoodWeave certification guarantees fair wages and safe working conditions for the skilled artisans who hand-tuft each rug in India\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003ePerfect for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRunner rugs excel in hallways, kitchens, bathrooms, and galley spaces where a traditional floor rug won't fit. The cream tone anchors modern minimalist interiors while adding softness to industrial or polished concrete floors. Pair with pale blush, sage, or charcoal accents for a cohesive Nordic or contemporary aesthetic.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: \u003cstrong\u003e100% premium wool\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eConstruction: \u003cstrong\u003eHand tufted\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePile height: \u003cstrong\u003e18mm\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eOrigin: \u003cstrong\u003eMade in India\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesign: \u003cstrong\u003eSolid minimalist runner\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eCaring for your rug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVacuum regularly using a suction-only setting to keep the pile fresh and beautiful.\u003c\/li\u003e\n\u003cli\u003eRotate occasionally for even wear and fading.\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately and spot clean gently if needed.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIMPORTANT TIP:\u003c\/strong\u003e For safety and extra comfort, use with an anti-slip underlay like \u003ca href=\"https:\/\/iconicrugs.com.au\/collections\/total-grip\"\u003eTotal Grip\u003c\/a\u003e. Colours may appear slightly different on your screen and under different lighting in your home. This item delivers to street addresses only (not PO Boxes).\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"300X80CM","offer_id":48843767972057,"sku":"CLO-EMB-CREAM-300X80","price":490.0,"currency_code":"AUD","in_stock":true},{"title":"400X80CM","offer_id":48843768004825,"sku":"CLO-EMB-CREAM-400X80","price":590.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/CLO-EMB-CREAM-RU_1.jpg?v=1782218809","url":"https:\/\/iconicrugs.com.au\/products\/conscious-loom-embrace-cream-runner-rug","provider":"ICONIC RUGS","version":"1.0","type":"link"}