{"product_id":"conscious-loom-embrace-cream-rug","title":"Conscious Loom Embrace Cream Rug","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eConscious Loom Embrace Cream Rug\u003c\/strong\u003e This cream wool rug brings quiet sophistication to any room with its rich, organic texture and substantial 18mm pile. Hand-tufted from 100% premium wool, the Embrace features a naturally textured surface that catches light beautifully whilst delivering genuine softness underfoot. Every piece is GoodWeave certified, crafted by skilled artisans in India using ethical, sustainable practices.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic textured weave\u003c\/strong\u003e: The hand-tufted construction creates visible, organic variations across the surface—no two rugs are identical, giving your space genuine artisanal character\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDense, substantial pile\u003c\/strong\u003e: At 18mm, the wool pile offers real depth and density without being overly plush, striking the perfect balance between luxury and understated elegance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarm cream palette\u003c\/strong\u003e: A neutral, versatile cream tone that grounds modern interiors whilst complementing both warm and cool design schemes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthical craftsmanship\u003c\/strong\u003e: GoodWeave certified and handcrafted using sustainable practices, so you're investing in quality whilst supporting fair working conditions\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003ePerfect for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Embrace works beautifully in living rooms, bedrooms, and home offices where its organic texture adds warmth without visual noise. Pair it with light furnishings and natural timber accents to emphasise the rug's Scandinavian-inspired simplicity, or layer it in maximalist spaces where its cream tone acts as a calming anchor.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: \u003cstrong\u003e100% premium wool\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eConstruction: \u003cstrong\u003eHand tufted\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePile height: \u003cstrong\u003e18mm\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eOrigin: \u003cstrong\u003eMade in India\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesign: \u003cstrong\u003eTextured solid\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eCaring for your rug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVacuum regularly using a suction-only setting to keep the pile fresh and beautiful.\u003c\/li\u003e\n\u003cli\u003eRotate occasionally for even wear and fading.\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately and spot clean gently if needed.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIMPORTANT TIP:\u003c\/strong\u003e For safety and extra comfort, use with an anti-slip underlay like \u003ca href=\"https:\/\/iconicrugs.com.au\/collections\/total-grip\"\u003eTotal Grip\u003c\/a\u003e. Colours may appear slightly different on your screen and under different lighting in your home. This item delivers to street addresses only (not PO Boxes). Discover more handcrafted pieces from \u003ca href=\"https:\/\/iconicrugs.com.au\/collections\/conscious-loom\"\u003eConscious Loom\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"230X160CM","offer_id":48843767709913,"sku":"CLO-EMB-CREAM-230X160","price":690.0,"currency_code":"AUD","in_stock":true},{"title":"290X200CM","offer_id":48843767742681,"sku":"CLO-EMB-CREAM-290X200","price":1190.0,"currency_code":"AUD","in_stock":true},{"title":"330X240CM","offer_id":48843767775449,"sku":"CLO-EMB-CREAM-330X240","price":1589.0,"currency_code":"AUD","in_stock":true},{"title":"400X300CM","offer_id":48843767808217,"sku":"CLO-EMB-CREAM-400X300","price":2319.0,"currency_code":"AUD","in_stock":true},{"title":"300X80CM","offer_id":48843767840985,"sku":"CLO-EMB-CREAM-300X80","price":490.0,"currency_code":"AUD","in_stock":true},{"title":"400X80CM","offer_id":48843767873753,"sku":"CLO-EMB-CREAM-400X80","price":590.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/CLO-EMB-CREAM_4.jpg?v=1782218790","url":"https:\/\/iconicrugs.com.au\/products\/conscious-loom-embrace-cream-rug","provider":"ICONIC RUGS","version":"1.0","type":"link"}