{"product_id":"conscious-loom-embrace-brown-runner-rug","title":"Conscious Loom Embrace Brown Runner Rug","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eConscious Loom Embrace Brown Runner Rug\u003c\/strong\u003e This earthy brown runner brings warmth and grounding character to any space with its rich, densely textured wool pile. The subtle tonal variations throughout the yarns create an organic, tactile surface that feels luxurious underfoot, while the 18mm hand-tufted construction delivers both softness and lasting durability. Handcrafted from 100% premium wool and GoodWeave certified to ensure no child labour is used and that working conditions are ethical, this rug represents a commitment to sustainable, responsible design that you can feel good about.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrounding, tactile design\u003c\/strong\u003e: The dense, textured surface in warm brown tones creates depth and visual interest, making it more than just a neutral base—it's a statement piece that adds organic character to any room\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium wool construction\u003c\/strong\u003e: Natural wool fibres are naturally stain resistant, and the 18mm pile height provides a plush, comfortable feel that stands up beautifully to regular use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically crafted\u003c\/strong\u003e: Hand-tufted rugs use low-impact techniques and consume less energy than mass manufacturing, and this piece carries GoodWeave certification ensuring no child labour, fair wages for workers, and documented healthy workplace conditions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt to last\u003c\/strong\u003e: Handmade wool rugs last 50 or more years, making durability the most effective form of sustainability\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003ePerfect for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIdeal for entryways, hallways, kitchens and bedrooms where you want underfoot comfort without fuss. The warm brown tones layer beautifully with both neutral and warm-toned furnishings, grounding minimal spaces while adding texture to cosier interiors. Position it to define an entry, anchor a reading nook, or add warmth to a narrow corridor.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: \u003cstrong\u003e100% Wool\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eConstruction: \u003cstrong\u003eHand Tufted\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePile height: \u003cstrong\u003e18mm\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eOrigin: \u003cstrong\u003eMade in India\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesign: \u003cstrong\u003eTextured Solid\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eCaring for your rug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVacuum regularly using a suction-only setting to keep the pile fresh and beautiful.\u003c\/li\u003e\n\u003cli\u003eRotate occasionally for even wear and fading.\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately and spot clean gently if needed.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIMPORTANT TIP:\u003c\/strong\u003e For safety and extra comfort, use with an anti-slip underlay. Colours may appear slightly different on your screen and under different lighting in your home. This item delivers to street addresses only (not PO Boxes).\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"300X80CM","offer_id":48843767611609,"sku":"CLO-EMB-BROWN-300X80","price":490.0,"currency_code":"AUD","in_stock":true},{"title":"400X80CM","offer_id":48843767644377,"sku":"CLO-EMB-BROWN-400X80","price":590.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/CLO-EMB-BROWN-RU_2.jpg?v=1782218772","url":"https:\/\/iconicrugs.com.au\/products\/conscious-loom-embrace-brown-runner-rug","provider":"ICONIC RUGS","version":"1.0","type":"link"}