{"product_id":"conscious-loom-embrace-brown-rug","title":"Conscious Loom Embrace Brown Rug","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eConscious Loom Embrace Brown Rug\u003c\/strong\u003e This handcrafted wool rug wraps your space in warmth through its rich, earthy mocha tones and densely tufted pile. The luxurious 18mm hand-tufted construction creates a wonderfully tactile surface with subtle variations in the natural yarns that add depth and organic character. Built from 100% premium wool and GoodWeave certified, it reflects a commitment to ethical production, fair working conditions for artisans, and sustainable design practices.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrounding earthy palette\u003c\/strong\u003e: The warm brown tones create a sense of calm and sophistication that pairs effortlessly with modern minimalist, rustic, or traditional interiors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSumptuous tactile experience\u003c\/strong\u003e: The 18mm dense pile delivers genuine luxury underfoot—soft, inviting, and substantial enough to define a space\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically produced heirloom quality\u003c\/strong\u003e: GoodWeave certified to ensure fair labour practices and community support, this rug is crafted by skilled artisans using sustainable practices\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLasting durability\u003c\/strong\u003e: Pure wool construction offers natural stain resistance, insulation, and the kind of longevity that means this rug can last for decades with proper care\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003ePerfect for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis versatile rug works beautifully in living rooms as an anchor for seating, in bedrooms to add warmth underfoot, or in dining areas to define the space with understated elegance. Pair the warm brown with natural wood furniture and neutral textiles for a harmonious, grounded look, or let it ground brighter accent colours without overwhelming your design vision.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: \u003cstrong\u003e100% premium wool\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eConstruction: \u003cstrong\u003eHand tufted\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePile height: \u003cstrong\u003e18mm\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eOrigin: \u003cstrong\u003eMade in India\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesign: \u003cstrong\u003eSolid with tonal yarn variations\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eCaring for your rug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVacuum regularly using a suction-only setting to keep the pile fresh and beautiful.\u003c\/li\u003e\n\u003cli\u003eRotate occasionally for even wear and fading.\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately and spot clean gently if needed.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIMPORTANT TIP:\u003c\/strong\u003e For safety and extra comfort, use with an anti-slip underlay. Colours may appear slightly different on your screen and under different lighting in your home. This item delivers to street addresses only (not PO Boxes).\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"230X160CM","offer_id":48843767415001,"sku":"CLO-EMB-BROWN-230X160","price":690.0,"currency_code":"AUD","in_stock":true},{"title":"290X200CM","offer_id":48843767447769,"sku":"CLO-EMB-BROWN-290X200","price":1190.0,"currency_code":"AUD","in_stock":true},{"title":"330X240CM","offer_id":48843767480537,"sku":"CLO-EMB-BROWN-330X240","price":1589.0,"currency_code":"AUD","in_stock":true},{"title":"400X300CM","offer_id":48843767513305,"sku":"CLO-EMB-BROWN-400X300","price":2319.0,"currency_code":"AUD","in_stock":true},{"title":"300X80CM","offer_id":48843767546073,"sku":"CLO-EMB-BROWN-300X80","price":490.0,"currency_code":"AUD","in_stock":true},{"title":"400X80CM","offer_id":48843767578841,"sku":"CLO-EMB-BROWN-400X80","price":590.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/CLO-EMB-BROWN_1.jpg?v=1782218749","url":"https:\/\/iconicrugs.com.au\/products\/conscious-loom-embrace-brown-rug","provider":"ICONIC RUGS","version":"1.0","type":"link"}