{"product_id":"conscious-loom-embrace-beige-runner-rug","title":"Conscious Loom Embrace Beige Runner Rug","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eConscious Loom Embrace Beige Runner Rug\u003c\/strong\u003e This beautiful hand-tufted wool runner features a warm beige tone with a subtle organic texture that invites both visual and tactile interest. Crafted from 100% premium wool with an 18mm pile, each strand is carefully looped and cut by skilled artisans in India to create a luxurious surface that feels wonderfully soft underfoot. The Embrace runner brings understated sophistication to any space whilst maintaining the durability needed for everyday living.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural, timeless aesthetic\u003c\/strong\u003e: The undyed beige tone is beautifully versatile, allowing it to complement both modern minimalist and warm, layered interiors without demanding attention.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenuine artisanal craftsmanship\u003c\/strong\u003e: Every runner is hand-tufted by skilled Indian artisans—no machine production means each piece carries subtle variations that prove its handmade authenticity and character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically made with transparency\u003c\/strong\u003e: Every Conscious Loom rug carries GoodWeave certification, guaranteeing fair wages and safe working conditions for the artisans who create them—a tangible commitment to ethical production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResilient and naturally stain-resistant\u003c\/strong\u003e: Wool fibres naturally repel spills and resist crushing from foot traffic, making this runner practical for hallways, entryways and bedside areas where durability matters.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003ePerfect for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis runner shines in hallways, entryways and along bedside areas where its warm beige tone adds softness without competing with surrounding décor. It's equally at home in a contemporary minimalist space or layered beneath larger rugs for visual depth. The 18mm pile provides comfortable cushioning underfoot whilst remaining slim enough not to catch on furniture transitions.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: \u003cstrong\u003e100% premium wool\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eConstruction: \u003cstrong\u003eHand-tufted\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePile height: \u003cstrong\u003e18mm\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eOrigin: \u003cstrong\u003eMade in India\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesign: \u003cstrong\u003eSolid, organic texture\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eCaring for your rug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVacuum regularly using a suction-only setting (no beater bar) to maintain the pile and reduce shedding over time.\u003c\/li\u003e\n\u003cli\u003eRotate your runner every 3–4 months to ensure even wear and fading.\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately with a clean, dry cloth. Avoid rubbing or using hot water.\u003c\/li\u003e\n\u003cli\u003eFor deeper cleaning, spot clean gently with mild detergent or seek professional rug cleaning.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIMPORTANT TIP:\u003c\/strong\u003e For safety and comfort, use an anti-slip underlay beneath your runner to prevent movement and protect your floors. Natural variations are inherent in hand-tufted wool—slight colour shifts and texture differences from dye batch to batch are normal and part of what makes each rug unique. Colours may appear slightly different on your screen and under various home lighting. This item is delivered to street addresses only, not PO Boxes.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"300X80CM","offer_id":48843767349465,"sku":"CLO-EMB-BEIGE-300X80","price":490.0,"currency_code":"AUD","in_stock":true},{"title":"400X80CM","offer_id":48843767382233,"sku":"CLO-EMB-BEIGE-400X80","price":590.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/CLO-EMB-BEIGE-RU_1.jpg?v=1782218736","url":"https:\/\/iconicrugs.com.au\/products\/conscious-loom-embrace-beige-runner-rug","provider":"ICONIC RUGS","version":"1.0","type":"link"}