{"title":"Heritage Flatweave Rugs","description":"\u003cdiv class=\"heritage-collection-description\"\u003e\n\u003ch2\u003eIntroducing the Heritage Collection – Where Timeless Design Meets Modern Living\u003c\/h2\u003e\n\u003cp\u003eAt \u003cstrong\u003eICONIC RUGS\u003c\/strong\u003e, we proudly present the \u003cstrong\u003eHeritage Collection\u003c\/strong\u003e – a captivating new range of vintage-style rugs designed to bring warmth, elegance, and depth to your home. Inspired by the charm of antique heirlooms, these rugs offer a perfect fusion of \u003cem\u003etimeworn appeal\u003c\/em\u003e and \u003cem\u003emodern durability\u003c\/em\u003e, making them a must-have for both classic and contemporary interiors.\u003c\/p\u003e\n\u003cp\u003eEach rug is \u003cstrong\u003epower-loomed in Egypt\u003c\/strong\u003e using a premium composition of \u003cstrong\u003e80% polypropylene, 10% polyester, and 10% wool\u003c\/strong\u003e. This thoughtful blend ensures exceptional durability, stain resistance, and softness underfoot. With a \u003cstrong\u003elow-profile pile height of just 3mm\u003c\/strong\u003e, the rugs are ideal for high-traffic zones, pet-friendly homes, and easy layering beneath furniture.\u003c\/p\u003e\n\u003cp\u003eThe standout feature of the Heritage Collection is its \u003cstrong\u003eauthentic aged texture\u003c\/strong\u003e. Through a specialised weaving technique, a \u003cstrong\u003evariable-pile structure\u003c\/strong\u003e is created where the \u003cstrong\u003ebase yarn is subtly revealed\u003c\/strong\u003e, replicating the worn-in beauty of genuine vintage rugs. This effect is enhanced by delicate cotton threads woven throughout the design, giving each rug a gently distressed, soft-faded finish full of character and charm.\u003c\/p\u003e\n\u003ch3\u003eOn-Trend Colours for 2025\u003c\/h3\u003e\n\u003cp\u003eAvailable in a soothing, earthy palette of \u003cstrong\u003ebrowns, chocolate, burgundy, spa blue, grey, ivory, and natural tones\u003c\/strong\u003e, the Heritage Collection reflects 2025's most popular décor trends. These nuanced tones offer effortless styling for any space—from rustic and bohemian, to minimalist or modern luxury aesthetics.\u003c\/p\u003e\n\u003ch3\u003eDesign Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePower-loomed in Egypt for precision and durability\u003c\/li\u003e\n\u003cli\u003eAuthentic vintage look with revealed base yarn and cotton thread detailing\u003c\/li\u003e\n\u003cli\u003eLow 3mm pile height – perfect for under furniture and easy maintenance\u003c\/li\u003e\n\u003cli\u003eIntricate antique-inspired patterns with earthy layered tones\u003c\/li\u003e\n\u003cli\u003eMade from a durable blend of polypropylene, polyester, and wool\u003c\/li\u003e\n\u003cli\u003eFade-resistant and designed to look beautifully aged over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAvailable Sizes\u003c\/h3\u003e\n\u003cp\u003eThe Heritage Collection is available in a wide range of sizes to suit every space:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRunner:\u003c\/strong\u003e 285 x 80 cm – great for hallways, kitchens or narrow spaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRunner:\u003c\/strong\u003e 370 x 80 cm – ideal for longer corridors or larger entryways\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRectangle:\u003c\/strong\u003e 180 x 120 cm – perfect for small areas or as an accent rug\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRectangle:\u003c\/strong\u003e 230 x 160 cm – a popular choice for bedrooms or medium lounges\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRectangle:\u003c\/strong\u003e 290 x 200 cm – suited for dining areas or larger living rooms\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRectangle:\u003c\/strong\u003e 330 x 240 cm – excellent for open-plan layouts and family spaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRectangle:\u003c\/strong\u003e 370 x 300 cm – a luxurious option for expansive rooms and grand interiors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cp\u003eMore than just a rug, the Heritage Collection tells a visual story—adding layers of depth, history, and sophistication to your home. It’s the ideal way to bring in a sense of heritage without sacrificing the comforts of contemporary living.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShop the Heritage Collection now\u003c\/strong\u003e and bring home a design piece that’s rich in texture, timeless in appeal, and built for everyday life. Only at ICONIC RUGS – your destination for curated quality and style.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTimeless. Textural. Truly iconic.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"heritage-bark-rug","title":"Heritage Bark Rug","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003eInfuse your home with grounded elegance through the \u003cstrong\u003eHeritage Bark Rug\u003c\/strong\u003e, a rich, vintage-inspired design from our cherished \u003ca href=\"https:\/\/iconicrugs.com.au\/collections\/heritage-rugs-new\" target=\"_blank\"\u003e\u003cstrong\u003eHeritage Collection\u003c\/strong\u003e\u003c\/a\u003e. With its deep \u003cstrong\u003ebrown bark tones layered with flecks of cocoa, cinnamon, beige, and soft charcoal\u003c\/strong\u003e, this rug brings warmth and a sense of organic beauty to any room.\u003c\/p\u003e\n\u003cp\u003eThe rug features a faded medallion and border motif that feels like it’s been passed down through generations. Its beautifully \u003cstrong\u003edistressed appearance\u003c\/strong\u003e is achieved through the use of a \u003cstrong\u003evariable-pile weave\u003c\/strong\u003e that reveals the \u003cstrong\u003eunderlying base yarn\u003c\/strong\u003e, adding a worn, heirloom quality full of soul and history. Delicate \u003cstrong\u003ecotton threads\u003c\/strong\u003e complete the artisanal finish with layered texture and softness.\u003c\/p\u003e\n\u003cp\u003ePower-loomed in Egypt using a durable blend of \u003cstrong\u003epolypropylene, polyester, and wool\u003c\/strong\u003e, the Heritage Bark Rug has a \u003cstrong\u003elow 3mm pile height\u003c\/strong\u003e that’s perfect for layering under furniture and makes it easy to maintain. Whether you're decorating a cosy study or a farmhouse-style dining space, this rug anchors your space in timeless style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you’ll want this on your floor:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEarthy bark and brown tones\u003c\/strong\u003e that evoke warmth and comfort\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistressed vintage look\u003c\/strong\u003e with beautiful texture and visual depth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-pile design\u003c\/strong\u003e that’s practical for everyday living and versatile styling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpertly crafted in Egypt\u003c\/strong\u003e with long-lasting materials and detail\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Heritage Bark Rug is ideal for \u003cstrong\u003eliving rooms, studies, dining rooms, and rustic-themed interiors\u003c\/strong\u003e—a true classic with modern-day durability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials \u0026amp; Care:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 80% Polypropylene, 10% Polyester, 10% Wool\u003c\/li\u003e\n\u003cli\u003eConstruction: Power Loomed\u003c\/li\u003e\n\u003cli\u003ePile Height: 3MM\u003c\/li\u003e\n\u003cli\u003eOrigin: Made in Egypt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e To enhance safety and prolong the life of your rug, use an anti-slip underlay such as Total Grip beneath it.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Slight colour variations may occur due to screen settings. This rug must be delivered to a street address (no PO Boxes).\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"180X120CM","offer_id":46555349221593,"sku":"HTG-02-BARK-180X120","price":199.0,"currency_code":"AUD","in_stock":false},{"title":"230X160CM","offer_id":46555349254361,"sku":"HTG-02-BARK-230X160","price":329.0,"currency_code":"AUD","in_stock":false},{"title":"290X200CM","offer_id":46555349287129,"sku":"HTG-02-BARK-290X200","price":569.0,"currency_code":"AUD","in_stock":false},{"title":"330X240CM","offer_id":46555349319897,"sku":"HTG-02-BARK-330X240","price":849.0,"currency_code":"AUD","in_stock":false},{"title":"370X300CM","offer_id":46555349352665,"sku":"HTG-02-BARK-370X300","price":1290.0,"currency_code":"AUD","in_stock":false},{"title":"285X80CM","offer_id":46555349385433,"sku":"HTG-02-BARK-285X80","price":229.0,"currency_code":"AUD","in_stock":false},{"title":"370X80CM","offer_id":46555349418201,"sku":"HTG-02-BARK-370X80","price":279.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/Heritage_Bark_Rug.jpg?v=1782210890"},{"product_id":"heritage-brick-rug","title":"Heritage Brick Rug","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003eMake a bold, heartwarming statement with the \u003cstrong\u003eHeritage Brick Rug\u003c\/strong\u003e, a richly textured and soulfully designed piece from our exclusive \u003ca href=\"https:\/\/iconicrugs.com.au\/collections\/heritage-rugs-new\" target=\"_blank\"\u003e\u003cstrong\u003eHeritage Collection\u003c\/strong\u003e\u003c\/a\u003e. Showcasing a beautifully faded blend of \u003cstrong\u003ebrick red, cinnamon, and warm neutral tones\u003c\/strong\u003e, this rug is a tribute to tradition reimagined for modern living.\u003c\/p\u003e\n\u003cp\u003eThe traditional floral medallion design and bordered frame create an air of vintage grandeur, softened by gentle distressing and a \u003cstrong\u003eworn-in appearance\u003c\/strong\u003e that comes from the revealing of its \u003cstrong\u003ebase yarn\u003c\/strong\u003e. The addition of \u003cstrong\u003edelicate cotton threads\u003c\/strong\u003e brings depth and movement to the surface, lending each detail a handcrafted touch.\u003c\/p\u003e\n\u003cp\u003ePower-loomed in Egypt with a luxurious yet practical blend of \u003cstrong\u003epolypropylene, polyester, and wool\u003c\/strong\u003e, this rug is perfect for everyday use while maintaining the sophisticated appeal of a high-end antique. Its \u003cstrong\u003e3mm low-profile pile\u003c\/strong\u003e makes it versatile and easy to style under furniture or in busy spaces.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy this rug is a standout:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarm brick red tones\u003c\/strong\u003e add richness and personality to any space\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVintage design with modern durability\u003c\/strong\u003e – ideal for family homes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubtly distressed finish\u003c\/strong\u003e offers charm and elegance without fuss\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Egypt\u003c\/strong\u003e using high-quality materials and expert craftsmanship\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Heritage Brick Rug is perfect for adding a grounded, rustic-luxe feel to \u003cstrong\u003eliving rooms, dining areas, studies, and statement entryways\u003c\/strong\u003e. It’s not just a rug—it’s a conversation starter, a memory maker, and a design essential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials \u0026amp; Care:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 80% Polypropylene, 10% Polyester, 10% Wool\u003c\/li\u003e\n\u003cli\u003eConstruction: Power Loomed\u003c\/li\u003e\n\u003cli\u003ePile Height: 3MM\u003c\/li\u003e\n\u003cli\u003eOrigin: Made in Egypt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Use an anti-slip underlay like Total Grip for added safety and to preserve the shape and longevity of your rug.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Due to individual screen settings, actual colours may vary slightly. This item is shipped only to street addresses, not PO Boxes.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"180X120CM","offer_id":46555349516505,"sku":"HTG-03-BRICK-180X120","price":199.0,"currency_code":"AUD","in_stock":true},{"title":"230X160CM","offer_id":46555349549273,"sku":"HTG-03-BRICK-230X160","price":329.0,"currency_code":"AUD","in_stock":true},{"title":"290X200CM","offer_id":46555349582041,"sku":"HTG-03-BRICK-290X200","price":569.0,"currency_code":"AUD","in_stock":true},{"title":"330X240CM","offer_id":46555349614809,"sku":"HTG-03-BRICK-330X240","price":849.0,"currency_code":"AUD","in_stock":true},{"title":"370X300CM","offer_id":46555349647577,"sku":"HTG-03-BRICK-370X300","price":1290.0,"currency_code":"AUD","in_stock":true},{"title":"285X80CM","offer_id":46555349680345,"sku":"HTG-03-BRICK-285X80","price":229.0,"currency_code":"AUD","in_stock":true},{"title":"370X80CM","offer_id":46555349713113,"sku":"HTG-03-BRICK-370X80","price":279.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/Heritage_Brick_Rugs.jpg?v=1782210903"},{"product_id":"heritage-ivory-rug","title":"Heritage Ivory Rug","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003eRefresh your space with the light, luminous touch of the \u003cstrong\u003eHeritage Ivory Rug\u003c\/strong\u003e – a masterpiece of balance between timeless tradition and contemporary elegance. Part of our stunning \u003ca href=\"https:\/\/iconicrugs.com.au\/collections\/heritage-rugs-new\" target=\"_blank\"\u003e\u003cstrong\u003eHeritage Collection\u003c\/strong\u003e\u003c\/a\u003e, this rug radiates softness and serenity through its warm \u003cstrong\u003eivory, beige, and taupe colour palette\u003c\/strong\u003e, overlaid with classic vintage-inspired detailing.\u003c\/p\u003e\n\u003cp\u003eIts central medallion design and symmetrical floral motifs are subtly distressed, lending the look of a well-loved heirloom. The pattern gently fades into the background, enhanced by the \u003cstrong\u003erevealed base yarn\u003c\/strong\u003e and delicate \u003cstrong\u003ecotton threading\u003c\/strong\u003e, which create a beautifully aged appearance full of texture and depth.\u003c\/p\u003e\n\u003cp\u003eExpertly \u003cstrong\u003epower-loomed in Egypt\u003c\/strong\u003e from a durable mix of \u003cstrong\u003epolypropylene, polyester, and wool\u003c\/strong\u003e, the Heritage Ivory Rug is crafted to last. Its \u003cstrong\u003elow 3mm pile height\u003c\/strong\u003e is perfect for high-traffic areas and easy furniture placement while delivering a soft, inviting underfoot feel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it’s your dream neutral rug:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eElegant ivory tones\u003c\/strong\u003e brighten and soften your room instantly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClassic vintage pattern\u003c\/strong\u003e offers timeless charm without overpowering\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubtle distressing\u003c\/strong\u003e and exposed texture give it a relaxed, antique feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-maintenance and versatile\u003c\/strong\u003e – ideal for layering or anchoring furniture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Heritage Ivory Rug is ideal for \u003cstrong\u003eliving rooms, bedrooms, nurseries, or serene lounge spaces\u003c\/strong\u003e—anywhere you want to create a clean, calming backdrop with timeless elegance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials \u0026amp; Care:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 80% Polypropylene, 10% Polyester, 10% Wool\u003c\/li\u003e\n\u003cli\u003eConstruction: Power Loomed\u003c\/li\u003e\n\u003cli\u003ePile Height: 3MM\u003c\/li\u003e\n\u003cli\u003eOrigin: Made in Egypt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e To prevent slipping and preserve the rug’s shape, we recommend placing an anti-slip underlay such as Total Grip underneath.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Colour may vary slightly depending on screen settings. This item must be shipped to a street address, not a PO Box.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"180X120CM","offer_id":46555349745881,"sku":"HTG-04-IVORY-180X120","price":199.0,"currency_code":"AUD","in_stock":true},{"title":"230X160CM","offer_id":46555349778649,"sku":"HTG-04-IVORY-230X160","price":329.0,"currency_code":"AUD","in_stock":true},{"title":"290X200CM","offer_id":46555349811417,"sku":"HTG-04-IVORY-290X200","price":569.0,"currency_code":"AUD","in_stock":true},{"title":"330X240CM","offer_id":46555349844185,"sku":"HTG-04-IVORY-330X240","price":849.0,"currency_code":"AUD","in_stock":true},{"title":"370X300CM","offer_id":46555349876953,"sku":"HTG-04-IVORY-370X300","price":1290.0,"currency_code":"AUD","in_stock":true},{"title":"285X80CM","offer_id":46555349909721,"sku":"HTG-04-IVORY-285X80","price":229.0,"currency_code":"AUD","in_stock":true},{"title":"370X80CM","offer_id":46555349942489,"sku":"HTG-04-IVORY-370X80","price":279.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/Heritage_Ivory_Rug.jpg?v=1782210917"},{"product_id":"heritage-spa-rug","title":"Heritage Spa Rug","description":"\u003cdiv class=\"product-description\"\u003e\n  \u003cp\u003eBreathe new life into your home with the calming elegance of the \u003cstrong\u003eHeritage Spa Rug\u003c\/strong\u003e, a serene statement piece from our curated \u003ca href=\"https:\/\/iconicrugs.com.au\/collections\/heritage-rugs-new\" target=\"_blank\"\u003e\u003cstrong\u003eHeritage Collection\u003c\/strong\u003e\u003c\/a\u003e. With its soft blend of \u003cstrong\u003espa blue, ivory, sand, and weathered brown\u003c\/strong\u003e, this rug brings a fresh, peaceful feeling to your space while celebrating the rich history of traditional rug-making.\u003c\/p\u003e\n\n  \u003cp\u003eIts intricate motifs are layered with faded textures and a timeworn patina that reveals the \u003cstrong\u003erug’s base yarn\u003c\/strong\u003e, mimicking the look of an antique heirloom. Detailed borders frame the design, while \u003cstrong\u003edelicate cotton threading\u003c\/strong\u003e enhances its worn, vintage feel—adding both depth and dimension to your décor.\u003c\/p\u003e\n\n  \u003cp\u003eWoven in Egypt using a \u003cstrong\u003edurable blend of polypropylene, polyester, and wool\u003c\/strong\u003e, the Heritage Spa Rug is \u003cstrong\u003epower-loomed\u003c\/strong\u003e to deliver long-lasting comfort and softness. The \u003cstrong\u003elow 3mm pile height\u003c\/strong\u003e ensures it's easy to clean, pet-friendly, and suitable for everyday living without sacrificing its vintage charm.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003eWhy it’s the perfect piece for your home:\u003c\/strong\u003e\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSoothing spa tones\u003c\/strong\u003e create a relaxed, coastal-inspired atmosphere\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWorn-in, vintage appearance\u003c\/strong\u003e with exposed yarns and rich patterning\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLow-profile design\u003c\/strong\u003e ideal for under furniture and busy areas\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMade in Egypt\u003c\/strong\u003e with a soft yet durable fibre composition\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003eIdeal for styling in \u003cstrong\u003eliving rooms, bedrooms, reading nooks, and entryways\u003c\/strong\u003e, the Heritage Spa Rug adds gentle colour, warmth, and a storied character to any space—inviting you to slow down and enjoy life’s little moments.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003eMaterials \u0026amp; Care:\u003c\/strong\u003e\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eMaterial: 80% Polypropylene, 10% Polyester, 10% Wool\u003c\/li\u003e\n    \u003cli\u003eConstruction: Power Loomed\u003c\/li\u003e\n    \u003cli\u003ePile Height: 3MM\u003c\/li\u003e\n    \u003cli\u003eOrigin: Made in Egypt\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Use an anti-slip underlay like Total Grip to keep your rug securely in place and enhance comfort underfoot.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cem\u003eNote: Due to screen settings, colours may vary slightly. This product must be delivered to a street address, not a PO Box.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n","brand":"Rug Culture","offers":[{"title":"180X120CM","offer_id":46555350139097,"sku":"HTG-05-SPA-180X120","price":199.0,"currency_code":"AUD","in_stock":true},{"title":"230X160CM","offer_id":46555350171865,"sku":"HTG-05-SPA-230X160","price":329.0,"currency_code":"AUD","in_stock":true},{"title":"290X200CM","offer_id":46555350204633,"sku":"HTG-05-SPA-290X200","price":569.0,"currency_code":"AUD","in_stock":true},{"title":"330X240CM","offer_id":46555350237401,"sku":"HTG-05-SPA-330X240","price":849.0,"currency_code":"AUD","in_stock":true},{"title":"370X300CM","offer_id":46555350270169,"sku":"HTG-05-SPA-370X300","price":1290.0,"currency_code":"AUD","in_stock":true},{"title":"285X80CM","offer_id":46555350302937,"sku":"HTG-05-SPA-285X80","price":229.0,"currency_code":"AUD","in_stock":true},{"title":"370X80CM","offer_id":46555350335705,"sku":"HTG-05-SPA-370X80","price":279.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/Heritage_Spa_Rug.jpg?v=1782210926"},{"product_id":"heritage-grey-rug","title":"Heritage Grey Rug","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003eGrace your space with the understated elegance of the \u003cstrong\u003eHeritage Grey Rug\u003c\/strong\u003e, a stunning blend of tradition and modern texture from our beloved \u003ca href=\"https:\/\/iconicrugs.com.au\/collections\/heritage-rugs-new\" target=\"_blank\"\u003e\u003cstrong\u003eHeritage Collection\u003c\/strong\u003e\u003c\/a\u003e. With its uniquely faded pattern and soft, earthy tones, this rug evokes a feeling of relaxed refinement—perfect for elevating any room with calm sophistication.\u003c\/p\u003e\n\u003cp\u003eThis rug features a muted grey background interwoven with \u003cstrong\u003esubtle blush, rust, beige, and faded blue accents\u003c\/strong\u003e, arranged in a scattered tribal-inspired motif. The distressed effect is further enhanced by its \u003cstrong\u003eexposed base yarn\u003c\/strong\u003e, giving the design a beautifully worn appearance, as if it's carried stories through generations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePower-loomed in Egypt\u003c\/strong\u003e using a resilient blend of \u003cstrong\u003epolypropylene, polyester, and wool\u003c\/strong\u003e, the Heritage Grey Rug is crafted for durability without compromising softness. Its \u003cstrong\u003elow 3mm pile height\u003c\/strong\u003e makes it easy to maintain and perfect for layering in \u003cstrong\u003eliving rooms, bedrooms, and high-traffic areas\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you’ll fall in love with it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft grey base\u003c\/strong\u003e with gentle colour pops to suit neutral or boho spaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTribal-style motifs\u003c\/strong\u003e add visual interest without overwhelming the room\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistressed finish\u003c\/strong\u003e for a vintage feel that pairs beautifully with both rustic and modern décor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-profile pile\u003c\/strong\u003e ideal for under furniture and busy households\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're refreshing a space or completing a timeless interior story, the Heritage Grey Rug brings warmth, texture, and personality to your home—effortlessly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials \u0026amp; Care:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 80% Polypropylene, 10% Polyester, 10% Wool\u003c\/li\u003e\n\u003cli\u003eConstruction: Power Loomed\u003c\/li\u003e\n\u003cli\u003ePile Height: 3MM\u003c\/li\u003e\n\u003cli\u003eOrigin: Made in Egypt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e For optimal comfort and safety, we recommend pairing this rug with an anti-slip underlay like Total Grip.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Colours may appear slightly different depending on your screen. This item must be delivered to a street address, not a PO Box.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"180X120CM","offer_id":46555350565081,"sku":"HTG-10-GREY-180X120","price":199.0,"currency_code":"AUD","in_stock":true},{"title":"230X160CM","offer_id":46555350597849,"sku":"HTG-10-GREY-230X160","price":329.0,"currency_code":"AUD","in_stock":true},{"title":"290X200CM","offer_id":46555350630617,"sku":"HTG-10-GREY-290X200","price":569.0,"currency_code":"AUD","in_stock":true},{"title":"330X240CM","offer_id":46555350663385,"sku":"HTG-10-GREY-330X240","price":849.0,"currency_code":"AUD","in_stock":true},{"title":"370X300CM","offer_id":46555350696153,"sku":"HTG-10-GREY-370X300","price":1290.0,"currency_code":"AUD","in_stock":true},{"title":"285X80CM","offer_id":46555350728921,"sku":"HTG-10-GREY-285X80","price":229.0,"currency_code":"AUD","in_stock":true},{"title":"370X80CM","offer_id":46555350761689,"sku":"HTG-10-GREY-370X80","price":279.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/Heritage_Grey_Rug.jpg?v=1782210936"},{"product_id":"heritage-blue-rug","title":"Heritage Blue Rug","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003eLet timeless elegance sweep through your space with the \u003cstrong\u003eHeritage Blue Rug\u003c\/strong\u003e, a sophisticated showpiece from our \u003ca href=\"https:\/\/iconicrugs.com.au\/collections\/heritage-rugs-new\" target=\"_blank\"\u003e\u003cstrong\u003eHeritage Collection\u003c\/strong\u003e\u003c\/a\u003e. Designed to echo the charm of antique heirlooms, this rug showcases a medley of \u003cstrong\u003edeep blue, ivory, terracotta, and faded charcoal tones\u003c\/strong\u003e—layered to perfection with a finely detailed oriental pattern that whispers old-world luxury.\u003c\/p\u003e\n\u003cp\u003eThe rug’s surface features a \u003cstrong\u003erich lattice and floral motif\u003c\/strong\u003e that subtly fades into a gently distressed background. This beautifully aged look is achieved through a specialised weave that reveals the \u003cstrong\u003ebase yarn\u003c\/strong\u003e and mimics the worn elegance of authentic vintage rugs. Paired with \u003cstrong\u003ecotton threading\u003c\/strong\u003e for added texture and softness, the Heritage Blue Rug feels like a cherished treasure found in a European estate.\u003c\/p\u003e\n\u003cp\u003eMeticulously \u003cstrong\u003epower-loomed in Egypt\u003c\/strong\u003e with a durable blend of \u003cstrong\u003epolypropylene, polyester, and wool\u003c\/strong\u003e, this rug is as practical as it is stunning. Its \u003cstrong\u003elow 3mm pile height\u003c\/strong\u003e makes it an ideal choice for layering under furniture and in high-traffic areas, delivering vintage sophistication without sacrificing everyday usability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it belongs in your home:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClassic blue palette\u003c\/strong\u003e adds a calm yet bold visual anchor to any room\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntricate, antique-inspired patterning\u003c\/strong\u003e brings refined depth and style\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-profile weave\u003c\/strong\u003e perfect for family living and practical everyday use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrafted in Egypt\u003c\/strong\u003e using resilient and soft blended fibres\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether styled beneath a formal dining table, in a cosy living room, or across a master bedroom, the Heritage Blue Rug brings a regal atmosphere to your home, all while maintaining a beautifully relaxed and lived-in feel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials \u0026amp; Care:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 80% Polypropylene, 10% Polyester, 10% Wool\u003c\/li\u003e\n\u003cli\u003eConstruction: Power Loomed\u003c\/li\u003e\n\u003cli\u003ePile Height: 3MM\u003c\/li\u003e\n\u003cli\u003eOrigin: Made in Egypt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e We recommend using an anti-slip rug pad like Total Grip to keep your rug securely in place and to extend its life.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease note: Colours may slightly vary depending on screen settings. This item must be delivered to a street address, not a PO Box.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"180X120CM","offer_id":46555351154905,"sku":"HTG-12-BLUE-180X120","price":199.0,"currency_code":"AUD","in_stock":true},{"title":"230X160CM","offer_id":46555351187673,"sku":"HTG-12-BLUE-230X160","price":329.0,"currency_code":"AUD","in_stock":true},{"title":"290X200CM","offer_id":46555351220441,"sku":"HTG-12-BLUE-290X200","price":569.0,"currency_code":"AUD","in_stock":true},{"title":"330X240CM","offer_id":46555351253209,"sku":"HTG-12-BLUE-330X240","price":849.0,"currency_code":"AUD","in_stock":true},{"title":"370X300CM","offer_id":46555351285977,"sku":"HTG-12-BLUE-370X300","price":1290.0,"currency_code":"AUD","in_stock":true},{"title":"285X80CM","offer_id":46555351318745,"sku":"HTG-12-BLUE-285X80","price":229.0,"currency_code":"AUD","in_stock":true},{"title":"370X80CM","offer_id":46555351351513,"sku":"HTG-12-BLUE-370X80","price":279.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/Heritage_Blue_Rug.jpg?v=1782210950"},{"product_id":"heritage-natural-rug","title":"Heritage Natural Rug","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003eIntroducing the \u003cstrong\u003eHeritage Natural Rug\u003c\/strong\u003e, a rich tapestry of earthy elegance designed to ground your space with texture, warmth, and timeless character. Part of our exclusive \u003ca href=\"https:\/\/iconicrugs.com.au\/collections\/heritage-rugs-new\" target=\"_blank\"\u003e\u003cstrong\u003eHeritage Collection\u003c\/strong\u003e\u003c\/a\u003e, this rug effortlessly blends \u003cstrong\u003evintage charm\u003c\/strong\u003e with \u003cstrong\u003emodern craftsmanship\u003c\/strong\u003e to create a beautifully lived-in aesthetic for today’s interiors.\u003c\/p\u003e\n\u003cp\u003eFeaturing a harmonious fusion of \u003cstrong\u003ewarm natural browns, soft ochre tones, and subtle charcoal accents\u003c\/strong\u003e, this rug brings depth and comfort to any setting. The intricate patterning and weathered finish create a sense of history underfoot, making it feel like a treasured heirloom passed down through generations.\u003c\/p\u003e\n\u003cp\u003eCrafted in Egypt using a specialised \u003cstrong\u003epower-loomed construction\u003c\/strong\u003e, the Heritage Natural Rug boasts a \u003cstrong\u003e3mm variable-pile texture\u003c\/strong\u003e that mimics the wear and fading of antique textiles. The \u003cstrong\u003eexposed base yarn\u003c\/strong\u003e and delicate cotton threading add an artisanal touch that is as captivating as it is comforting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll fall in love:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEarthy, neutral palette\u003c\/strong\u003e suits any space and complements a wide range of décor styles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistressed aged look\u003c\/strong\u003e adds character and warmth without overwhelming the room\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow 3mm pile height\u003c\/strong\u003e makes it practical for busy households and layered styling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable blend\u003c\/strong\u003e of polypropylene, polyester, and wool for softness and longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis rug is a perfect foundation piece for your \u003cstrong\u003eliving room, dining area, bedroom, or hallway\u003c\/strong\u003e. Whether you're creating a cosy retreat or adding depth to a minimalist space, the Heritage Natural Rug delivers unmatched elegance and comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials \u0026amp; Care:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 80% Polypropylene, 10% Polyester, 10% Wool\u003c\/li\u003e\n\u003cli\u003eConstruction: Power Loomed\u003c\/li\u003e\n\u003cli\u003ePile Height: 3MM\u003c\/li\u003e\n\u003cli\u003eOrigin: Made in Egypt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e To enhance grip and minimise movement, we recommend placing an anti-slip rug pad such as Total Grip underneath.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease note: Colour appearance may vary depending on screen settings. This product ships to street addresses only, not PO Boxes.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"180X120CM","offer_id":46555352203481,"sku":"HTG-13-NATURAL-180X120","price":199.0,"currency_code":"AUD","in_stock":true},{"title":"230X160CM","offer_id":46555352236249,"sku":"HTG-13-NATURAL-230X160","price":329.0,"currency_code":"AUD","in_stock":true},{"title":"290X200CM","offer_id":46555352269017,"sku":"HTG-13-NATURAL-290X200","price":569.0,"currency_code":"AUD","in_stock":true},{"title":"330X240CM","offer_id":46555352301785,"sku":"HTG-13-NATURAL-330X240","price":849.0,"currency_code":"AUD","in_stock":true},{"title":"370X300CM","offer_id":46555352334553,"sku":"HTG-13-NATURAL-370X300","price":1290.0,"currency_code":"AUD","in_stock":true},{"title":"285X80CM","offer_id":46555352367321,"sku":"HTG-13-NATURAL-285X80","price":229.0,"currency_code":"AUD","in_stock":true},{"title":"370X80CM","offer_id":46555352400089,"sku":"HTG-13-NATURAL-370X80","price":279.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/Heritage_Natural_Rug.jpg?v=1782210958"},{"product_id":"heritage-15-ocean-rug","title":"Heritage Ocean Rug","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003eBring timeless charm and coastal serenity into your home with the \u003cstrong\u003eHeritage Ocean Rug\u003c\/strong\u003e, a stunning piece from our \u003ca href=\"https:\/\/iconicrugs.com.au\/collections\/heritage-rugs-new\" target=\"_blank\"\u003e\u003cstrong\u003eHeritage Collection\u003c\/strong\u003e\u003c\/a\u003e. This vintage-style rug features a beautifully aged design in a harmonious blend of soft ocean blues, sandy beiges, and weathered neutrals that feel like they’ve been kissed by the sea breeze.\u003c\/p\u003e\n\u003cp\u003eThe intricate detailing of this rug is enriched by its \u003cstrong\u003egently distressed pattern\u003c\/strong\u003e and delicate floral motifs, while the \u003cstrong\u003erevealed base yarn\u003c\/strong\u003e offers an authentically worn, heirloom look. Whether you're styling a relaxed beachside retreat or adding an antique twist to a modern living space, this rug delivers elegance and subtle drama in equal measure.\u003c\/p\u003e\n\u003cp\u003eExpertly \u003cstrong\u003epower-loomed in Egypt\u003c\/strong\u003e, the Heritage Ocean Rug features a \u003cstrong\u003eunique variable-pile texture\u003c\/strong\u003e that mimics the authenticity of timeworn textiles. With \u003cstrong\u003ecotton thread accents\u003c\/strong\u003e woven through the pattern, each design showcases vintage charm with modern craftsmanship.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOcean-inspired tones\u003c\/strong\u003e bring calm, warmth, and natural elegance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistressed vintage aesthetic\u003c\/strong\u003e with exposed yarn for heritage texture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow 3mm pile\u003c\/strong\u003e makes it ideal for under furniture and high-traffic areas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Egypt\u003c\/strong\u003e using a durable and soft blend of polypropylene, polyester, and wool\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for layering across \u003cstrong\u003eliving rooms, bedrooms, dining spaces, or hallways\u003c\/strong\u003e, this rug is designed to add depth, history, and an inviting tone to any room.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials \u0026amp; Care:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 80% Polypropylene, 10% Polyester, 10% Wool\u003c\/li\u003e\n\u003cli\u003eConstruction: Power Loomed\u003c\/li\u003e\n\u003cli\u003ePile Height: 3MM\u003c\/li\u003e\n\u003cli\u003eOrigin: Made in Egypt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e For added safety and comfort, we recommend using an anti-slip underlay such as Total Grip beneath this rug.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease note: Colour may slightly vary due to screen settings. This item cannot be shipped to PO Boxes and must be delivered to a street address.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rug Culture","offers":[{"title":"180X120CM","offer_id":46555352858841,"sku":"HTG-15-OCEAN-180X120","price":199.0,"currency_code":"AUD","in_stock":true},{"title":"230X160CM","offer_id":46555352891609,"sku":"HTG-15-OCEAN-230X160","price":329.0,"currency_code":"AUD","in_stock":true},{"title":"290X200CM","offer_id":46555352924377,"sku":"HTG-15-OCEAN-290X200","price":569.0,"currency_code":"AUD","in_stock":true},{"title":"330X240CM","offer_id":46555352957145,"sku":"HTG-15-OCEAN-330X240","price":849.0,"currency_code":"AUD","in_stock":true},{"title":"370X300CM","offer_id":46555352989913,"sku":"HTG-15-OCEAN-370X300","price":1290.0,"currency_code":"AUD","in_stock":true},{"title":"285X80CM","offer_id":46555353022681,"sku":"HTG-15-OCEAN-285X80","price":229.0,"currency_code":"AUD","in_stock":true},{"title":"370X80CM","offer_id":46555353055449,"sku":"HTG-15-OCEAN-370X80","price":279.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/files\/Heritage_Ocean_Rug.jpg?v=1782210967"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3997\/3820\/collections\/HTG-02-BARK_2_34166f2c-cac1-4b4a-954f-352d167f81b7.jpg?v=1744603838","url":"https:\/\/iconicrugs.com.au\/collections\/heritage-flatweave-rugs.oembed","provider":"ICONIC RUGS","version":"1.0","type":"link"}